Having a powerful marketing platform that you can rely on, amongst other tools, can make a huge difference in the way your business operates. Saving you time and helping you to work more efficiently.
Imagine having an all in one marketing tool that could help you manage customer relationships (CRM), segmentation and personalisation, brand design, analytics and smart recommendations to optimise and streamline your marketing efforts. Making it easier to learn more about your audience, reach new people and create marketing campaigns that work.
Below are some tips on how you can save time and quickly build momentum using a marketing platform.
1. Organisation
Having a marketing customer relationship management system (CRM) can do wonders for your business. It helps you to easily connect all your customers’ data from different channels and touchpoints.
It also assists in keeping all your contact data organised and in one place. Which saves you from having to keep track of and manage multiple spreadsheets or tools.
A CRM makes it possible to spot patterns and segment your audience through an audience dashboard. Allowing you to see who your customers are and how they interact with your brand at a glance. Enabling you to send marketing campaigns most relevant to them.
When your business has all your contact data in one place, you can create categories and organise people into groups based on their interests and previous behaviours. Seeing patterns that will allow you to target customers with marketing campaigns that are more relevant to their needs. Getting you better, more effective results!
Someone who owns a pet products website using a marketing platform, for example, will be able to easily see which of their customers only buys products for cats. Then send them cat-related offers.
This approach can be narrowed down even further. For instance, if a customer prefers to only buy a particular brand of cat food, the owner could send them discounts for that particular brand.
Or, to encourage that customer to try a new brand, the owner could send them a free sample. Marketing more effectively and in less time.
2. Personalised messages
Marketing platforms allow you to see how your customers interact with your brand. Enabling you to personalise your messaging and more. They also help to save you time using advanced features that automatically mine for data insights.
An example of this could be a bespoke haircare brand looking at their purchase history trends via collected audience data. Then identifying a particular audience segment that purchases permanent hair colour in the same shade every 8 weeks.
This segment could be a great audience to offer a renewal subscription plan to. Whereas another segment who purchased a rainbow colour could be a good target to offer discounts on another bright shade.
Marketing platforms also allow you to predict future purchasing behaviour by looking at purchase history and trends. Making it easy to segment your campaigns, create hyper-targeted special offers and ensure that you spend your time only where it matters most.
In addition, knowing someone’s likelihood of purchasing can help you be more direct with your marketing. For example, if a customer is on the fence about buying something, you can give them an incentive to encourage them to buy, say 20% off of their first purchase. Saving you time while increasing productivity and return on investment.
3. Attractive and on-brand content
Your website is the hub of your marketing and your brand’s online home. Maintaining a seamless look and feel everywhere your customer sees is therefore important. From online ads to social posts to emails, they all work together to form your on-brand content.
Having a marketing tool to help you with this can save you time and make the process of creating content much easier. Using AI, the tool can take your existing brand assets like logos, images, fonts and colours instantly reimagine them and turn them into attractive branded designs. These can then be resized to use in emails, landing pages, social media posts and much more.
To save time and simplify content creation even further, marketing tools have the ability to make product recommendations based on customer’s data and create personalised message recommendations based on the purchase history and patterns of similar customers.
These amazing tools make it easier to create marketing campaigns that capture the essence of your brand and can be used to keep your audience engaged across all marketing channels.
It’s a win-win! Customers receive personalised and on-brand content that is relevant to them, increasing the chances of engagement and making a purchase, all while you save time!
