The average user spends eighty-nine minutes on TikTok a day, according to Business Insider. And, If we’re being honest, eighty-nine minutes is a long time to spend on a single social media platform!
But it’s also good news for businesses because it means plenty of time to capture audiences’ attention and generate interest!
Before we get into our 7 easy TikTok content ideas for businesses, let’s take a brief look at what TikTok is.
What is TikTok?
TikTok is a social media platform that specialises in video content. Users can record, edit, and share videos that can be anywhere from 15 seconds to 3 minutes long.
What kind of content should businesses post on TikTok?
1. Day-to-day office videos
Day-to-day office videos that demonstrate what a typical work day looks like for you and your employees. These provide a fun and interesting way to let your audience know what it is you do. Not to mention, build a connection with them.
Pro tip: Create videos that feature everyday tasks most related to your business.
2. Share content that reflects your brand values
Content that reflects brand values does the best on social media and according to HubSpot, has the 3rd highest ROI of any content type. This is because customers care about who they support, and by extension, their values.
A brand’s values help inform customer purchasing decisions.
Pro tip: When expressing your values, make sure that you are being genuine as customers see brands that make false claims as exploitative and opportunistic, according to Edelman.
3. Feature your employees
Featuring your employees and what they do helps provide a face for your brand and, in turn, humanises your business. It also allows people to connect better with the products or services you sell by giving them an exclusive sneak peek into who does what behind the scenes.
4. Educate your audience
Share information on TikTok that will educate your audience about things related to your niche or industry. If you show your audience that you’re committed to educating and helping people, you’ll build authority and people will begin to trust your brand as a source of truth within your industry.
5. Create product campaigns or launches
Generate excitement by running product campaigns and launches on TikTok. Once viewers know that they can look forward to your brand’s big reveal, they’ll be waiting on the edge of their seats just to get a glimpse.
Pro tip: When putting together a product campaign or launch on TikTok, add a related hashtag or two and a relevant, trending soundtrack to get more visibility from users who scroll through current trends.
6. Share your business stories
Sharing a business origin or success story with your audience every now and then is a great way to connect, as these stories allow your audience to gain an insider’s look into what goes on in your business.
Pro tip: One of the great things about TikTok is that audiences don’t expect high production value from videos, so making one is as simple as whipping out your phone and recording something.
7. Answer questions
Asking your audience to send through questions that they have about your brand and then answering them in a video is a great way to build relationships and create trust.
If your brand is somewhat established, you may not even need to do the first step, as users on TikTok often ask questions in the comments without being prompted. So just browse the comments and create video replies using TikTok’s native Q&A feature.
Bonus: Questions that your audience asks can also give you insight into where you may need to improve or where you are already doing a great job. Also, if you see the same question being asked over and over, it may be time to update the FAQs page on your website.
Conclusion
TikTok was the social media platform to watch back in 2019. Nowadays, it’s become somewhat of a staple in the social media space, so much so that social media marketers revel at the chance to leverage the app!
If your brand is hoping to break onto the scene using TikTok for the first time or maybe looking to just improve your presence on the platform, these examples below from businesses on TikTok are a great source of inspiration!
Le Creuset:
Oreo:
Starbucks:
Gucci:
