Reddit Advertising: How to Reach Niche Audiences and Get Results
Reddit might not be the first platform you think of when planning an ad campaign, and that’s exactly why so many businesses are missing out on a huge opportunity. With millions of users grouped into highly specific communities (subreddits), Reddit offers those looking to advertise a wonderful chance to reach engaged, high-intent audiences that are …. Read More
How To Advertise On LinkedIn’s Powerful Ad Platform
You probably know LinkedIn best for its professional networking capabilities. But did you know about its powerful ad platform? LinkedIn ads not only allow you to reach your marketing goals with more ad options but can be used alongside your pay-per-click (PPC) campaigns as well. Complimenting your presence on Facebook, Instagram, Google and more. If …. Read More
Why Social Media Marketing is a Long-Term Strategy
Nowadays everybody is in a rush. A rush to see instant results from anything they invest in, and social media marketing is no exception. But let’s get real, it’s not realistic to expect returns from social media marketing right away, because new businesses first need to introduce themselves to their audience by creating brand awareness …. Read More
Lessons Businesses Can Learn From The 2023 Bud Light Controversy
2023 has, so far, proved a challenging year for Bud Light (a well-known American beer brand with a mostly conservative audience). And it all started with a social media campaign that the brand ran back in April. In this campaign, Bud Light chose to partner with the now infamous TikTok transgender star, Dylan Mulvaney on …. Read More
Brands That Are Killing It on TikTok Right Now
In this post, we look at how brands are killing it on TikTok (even to the point of going viral) and why you should be leveraging TikTok marketing for your business in 2023. To help you understand why these brands are so successful, we focus on the ones with the most followers, engagement, and creativity. …. Read More
The Benefits Of Including Ephemeral Content In Your Social Media Marketing Strategy
If you’ve already got a social media marketing strategy in place for your business, you’re on the right track! You might, however, be overlooking ephemeral content and the value that it brings. Maybe you’re favouring long-form and feed social media content over ephemeral content to achieve your social media marketing goals. Or perhaps you’re already …. Read More
Are Twitter Ads Worth Looking At For Your Business In 2024?
Before you start investing in Twitter ads, you may be curious as to why these types of ads would be beneficial to your business. For starters, the platform has improved its targeting capabilities and new ad formats since Elon Musk took over the company, making your chances of growing your reach exponential, and at a …. Read More
How To Advertise On TikTok In South Africa | A Comprehensive Guide
It’s no surprise that businesses all over South Africa, and the world, are clamouring to advertise on the insanely popular social media platform, TikTok. The short, fun, and oftentimes quirky videos found on the platform provide a refreshing take on what is typically shown by advertisers, i.e. heavily edited professional videos that come across, oftentimes, …. Read More
7 Easy TikTok Content Ideas For Businesses
The average user spends eighty-nine minutes on TikTok a day, according to Business Insider. And, If we’re being honest, eighty-nine minutes is a long time to spend on a single social media platform! But it’s also good news for businesses because it means plenty of time to capture audiences’ attention and generate interest! Before we …. Read More
Set Your B2B Christmas & New Year’s Social Campaigns Up For Success
Life for most people tends to slow down around the festive season. It’s usually a time to spend more time with family and friends. To relax and catch up on the things that matter to you outside of work. You do less, but it counts for a whole lot more. Things like long relaxed meals, …. Read More
