TikTok Metrics You Need To Be Monitoring
If your business is on TikTok and you haven’t been monitoring your metrics, now’s the time to start. The app is fast becoming a brand discovery and shopping platform so it’s best to get ahead of the curve while you still can. TikTok Insights is a must-have for all businesses to start. The feature makes …. Read More
Why Social Media Marketing is a Long-Term Strategy
Nowadays everybody is in a rush. A rush to see instant results from anything they invest in, and social media marketing is no exception. But let’s get real, it’s not realistic to expect returns from social media marketing right away, because new businesses first need to introduce themselves to their audience by creating brand awareness …. Read More
Lessons Businesses Can Learn From The 2023 Bud Light Controversy
2023 has, so far, proved a challenging year for Bud Light (a well-known American beer brand with a mostly conservative audience). And it all started with a social media campaign that the brand ran back in April. In this campaign, Bud Light chose to partner with the now infamous TikTok transgender star, Dylan Mulvaney on …. Read More
Brands That Are Killing It on TikTok Right Now
In this post, we look at how brands are killing it on TikTok (even to the point of going viral) and why you should be leveraging TikTok marketing for your business in 2023. To help you understand why these brands are so successful, we focus on the ones with the most followers, engagement, and creativity. …. Read More
The Benefits Of Including Ephemeral Content In Your Social Media Marketing Strategy
If you’ve already got a social media marketing strategy in place for your business, you’re on the right track! You might, however, be overlooking ephemeral content and the value that it brings. Maybe you’re favouring long-form and feed social media content over ephemeral content to achieve your social media marketing goals. Or perhaps you’re already …. Read More
How To Generate Leads On Social Media
In an age where our phones might as well become extensions of our hands, social media marketing has become crucial for businesses of all sizes. Particularly businesses that want, and more importantly, need to be seen to remain top of mind in the digital space. With billions of active users on different platforms, social media …. Read More
Why TikTok Is The Place To Be In 2023
TikTok (the social media platform that took the world by storm a few years ago) has become one of the most downloaded apps in the world, with over 1 billion active users. Making short-form videos one of the top content marketing trends for 2023! So much so that according to HubSpot, 90% of marketers who …. Read More
Why Scheduling Social Media Posts is a Must for Brands In 2024
From freeing up time in your workday to driving traffic to your brand’s website and increasing productivity, scheduling social media posts is a trusted and proven way to increase your brand’s engagement and grow your brand’s following. And thanks to many free, easy-to-use tools, like Meta Business Suite and Planoly, you can schedule a whole …. Read More
Can You Use Social Media To Grow Your Business?
If you’re a budding entrepreneur who hasn’t started using social media as a marketing tool for your business, it’s time to join the thousands of others who already do. Below we provide some top tips on how you can use social media to grow your business and delight your customers in the process. Increase your …. Read More
Which Types of Content Perform Best On Instagram?
Instagram is continually evolving, so creating a consistent flow of engaging content can be challenging. But thankfully, not impossible. With the introduction of new features like Stories, Reels and IGTV over the last few years, brands have been offered a one-of-a-kind opportunity to tell incredible stories using visual material. In addition, being able to understand …. Read More
