Before you start investing in Twitter ads, you may be curious as to why these types of ads would be beneficial to your business.
For starters, the platform has improved its targeting capabilities and new ad formats since Elon Musk took over the company, making your chances of growing your reach exponential, and at a lower cost. But that’s just the tip of the iceberg, to find out more, let’s dive into some of the top benefits of running ads on Twitter below.
The ability to reach millions of users
Twitter is among the most popular social media platforms, ranking in 14th place according to Statista with about 396.5 million users globally. Despite its ranking, it continues to see growth in its user base, as evidenced by the tons of tweets being posted daily.
The Social Shepard also reports that Twitter users are highly engaged, with 48% of users turning to Twitter to receive the latest news. This gives businesses a great opportunity to reach a captive audience interested in catching up on current events, with their Twitter ads.
Objective-based ad campaigns
With Twitter ads, you can optimise your ads toward your campaign objective. Choosing from a variety of campaign objectives and only paying for actions that align with that chosen objective.
In other words, Twitter ensures that your ad budget goes specifically towards achieving your goals.
Twitter Ads targeting capabilities
Twitter ads offer several campaign targeting options, allowing you to fine-tune your ad’s targeting so that it reaches only the most relevant users. At the most basic level, it allows you to use demographics targeting to reach users based on:
- Geolocation
- Age
- Gender
- Language
- Device
For more advanced targeting, you have the option to show your ads to users based on:
- Conversations they participate in
- Events relevant to your audience
- Keywords they use
- Whether they’ve engaged with a Tweet from your brand
- Movies and TV shows they watch
- What their interests are
- Whether they share the same interests with your followers
Twitter ads even let you create unique audience segments using off-platform customer data.
The Custom Audiences feature allows for the creation of different audience groups to target, exclude or expand.
Be seen as more culturally relevant
Twitter ads may also present a way for brands to boost their relevancy. According to the Twitter Agency Playbook for ads, brands that spend more money on ads are seen as more culturally relevant. Not only that, but they report seeing more revenue too.
The rise in Twitter ad engagement
Statista reports that ad engagement on Twitter is growing, highlighting the importance of advertising on the platform. The latest reports show that Twitter saw a 7% year-on-year increase in ad engagement in Q2 of 2022. Assuming that these trends continue, you can expect to launch ad campaigns that will most likely drive tons of engagement.
Types of Twitter ads
Twitter now offers several different ad types.
In order to run a successful ad campaign, you must first decide which Twitter ad format will most effectively help you in achieving your goals.
Promoted ads
Previously known as Promoted Tweets, Promoted ads are a lot like normal Tweets, except that Twitter serves them to users who aren’t yet following your brand.
Promoted ads have the words “Promoted” at the bottom of the Tweet so that users can easily differentiate them from organic Tweets.
Image Source: https://blog.hootsuite.com/twitter-ads/
You can use a variety of formats to create Promoted ads. In addition to regular text and image Tweets, you can create Promoted ads using videos, carousels and a relatively new feature called Moments.
Follower ads
Previously known as Promoted Accounts, Follower ads let you promote an entire Twitter account. Helping you to target users who might have seen your brand in their feed but aren’t already following you.
It’s the perfect ad type for growing your Twitter following.
Twitter Amplify ads
Twitter Amplify is an advertising solution that pairs brands with premium, timely videos and audiences that view them.
These ads enable your brand to align with culturally relevant videos that your target audience is already watching. Your video ad will play before the start of premium videos across the categories you select.
Twitter Takeover ads
These types of ads are a lot more expensive than other Twitter ad formats. This is because they allow you to stay at the top of a conversation with Timeline Takeover and keep the conversation going alongside what’s trending with Trend Takeover and Trend Takeover+.
Twitter Takeover ads give you exclusive ownership of Twitter’s premium real estate on both desktop and mobile, and allow you to maximize your reach across the funnel.
With highly immersive visual storytelling, these ads will take your launches, messages, and brand to new heights!
You can choose from two Takeover placements:
- Timeline Takeover, which ensures that your ad is the first one that users see when they open Twitter
- Trend Takeover, which serves your ad along with trending topics. Your ad will show up alongside topics in the Explore tab in order to drive conversations. Or you can choose to pay for Trend Takeover+ for an immersive video experience.
In conclusion, Twitter Ads are a powerful tool for businesses looking to reach a large and engaged audience, target specific audiences, and cost-effectively drive conversions. With a variety of ad formats and measurable results, Twitter Ads offer businesses the ability to promote their products and services effectively and efficiently.
