What started off as a way to connect people quickly turned into a way to connect brands with their target audiences. Since then social media marketing has become an essential tool for brands and businesses alike.
Having a presence on social media as a business means that you can interact with your ideal audience and build a loyal following. It also means that you can connect with other brands within your industry and do competitive research. Providing your business with the edge to differentiate itself and improve where others may have failed.
Being on social media also lets you reach more people than you traditionally would. Facebook alone has an active audience of about 2.3 billion people! Making it easy to find customers and clients who might be interested in your product or service.
But finding potentially interested customers is the easy part. Connecting with them is slightly more challenging. Being proactive and learning about their needs and pain points to create content that resonates with them requires a lot of effort. However, if you focus on creating quality content that answers their questions and works to effectively engage them, you can’t really go wrong. And, if you create content that your audience likes enough to share, that’s even better! This alone will help massively with increasing your brand’s visibility and awareness and lets you reach a wide audience.
How to create content for social media
Let’s take a look at some of the ways you can create content for social media that your audience will love below!
1. Share positive news and stats about your brand
People appreciate and like reading positive news. So don’t hesitate to share positive stories about your brand on social media. Doing so helps and encourages people to trust your brand more.
Figuring out what kind of content triggers emotions in your audience and prompting them to react by liking and even sharing your posts is key!
Once you figure this out, you’ll have mastered the fundamentals for creating successful content for social media.
2. Share and repurpose UCG (User-Generated Content)
The easiest way, and perhaps the most effective way, to create content for social media is to repurpose user-generated content. User-generated content is content gold for two reasons, the first being that it engages your audience way more effectively than the content you produce. (Sorry, but this is true). The second is that it creates brand awareness and social proof.
In fact, if you want people to pay more for your product, new research shows that you should promote it with user-generated content.
According to a study by TurnTo Networks, 90% of consumers say that user-generated content has more influence over their buying decisions than promotional emails and even search engine results!
The study also found that two-thirds of consumers agree that user-generated content creates a more “authentic” buying experience. Stating that content such as product reviews, Instagram photos and unboxing videos are all unfiltered ways of evaluating an offer that “increases shopper confidence,” claims Jim Davidson, director of research at TurnTo Networks.
User-generated content can also include asking customers and clients to write reviews or testimonials. These serve as great social proof tools by letting others know that your brand is trustworthy, friendly and willing to help.
Daniel Wellington, for example, told their followers that they had a chance of being featured on their Instagram page if they posted pictures of their Daniel Wellington watches and tagged them in the photo using their branded hashtag.
Such user-generated content is great for connecting and engaging followers!
3. Partner with influencers
Influencer marketing is another way to create content for social media that we can’t overlook. Partnering with influencers is an effective and popular way to generate content for your brand. This is because the content usually comes across as authentic and engaging if done correctly.
Influencers are people who have a loyal following on social media. Brands often partner with them because they know that they already have engaged fans. Making it easy to reach a brand new audience.
Even though influencers are considered celebrities, not all of them have millions of followers. In fact, most influencers have fewer but more engaged followers. These influencers are called micro-influencers. Brands typically partner with them by asking them to create content that promotes their brand.
4. Personalise your content
Personalising your social media content enables you to connect more meaningfully with your ideal audience. To do this though, you need to study your audience in-depth and tailor your content accordingly.
Audiences find tailored content more relatable and as a result, connect better with your brand.
The first step when studying your audience is to create buyer personas. Buyer personas are detailed descriptions that typically include demographics such as age, religion, income, gender, education, location, etc. They also include details like hobbies, interests, goals, likes and dislikes.
“Share a Coke” was a fantastic campaign done by Coca Cola and a perfect example of the above. It was launched in 80 countries and featured 250 of the most popular names of the people in each country. The names were printed on coke bottles. With the intention of getting people to go out and find bottles with their names on them.
Once people found their names, they took photos and posted them on social media with the hashtag #ShareACoke. This got the hashtag trending which generated a tremendous amount of brand awareness for the company.
They used personalisation to their advantage just by personalising bottles with people’s names on them. This not only generated sales, but further increased Coke’s visibility! As if that was even possible?!
Conclusion
Social media is an amazing tool for connecting brands with audiences. As such, it’s paramount to create social content that resonates with them. Using the above techniques together with others not mentioned in this list will have your social media presence growing in no time!
Don’t have the time to create your own social media content for your brand? Get in touch with us today to see how we can help you.
