How Content Marketing Agencies Have Changed In 2022
Content marketing is continually changing and evolving. Many think that the reason for this is primarily due to all the pressures from Google to produce better content. Since they control about 90% of all search traffic. But that’s not the whole truth. It turns out that much of the industry’s pressure to perform better is …. Read More
How To Create Content For Social Media
What started off as a way to connect people quickly turned into a way to connect brands with their target audiences. Since then social media marketing has become an essential tool for brands and businesses alike. Having a presence on social media as a business means that you can interact with your ideal audience and …. Read More
9 Signs It’s Time To Hire A Content Marketing Agency
Making the decision to hire a content marketing agency to help manage your marketing full-time can seem daunting. Although you may have concerns about working closely with an agency, the benefits often outweigh the risks. Provided you choose carefully when deciding who to partner with. To put your mind at ease and help you decide, …. Read More
How To Humanise Your Brand Through Community Management
In today’s highly connected digital society, it’s strange to think that people actually feel disconnected from one another and rather lonely at times. Whether it’s personal or business, living in these hyper-connected times can tend to leave us feeling somewhat isolated and alone. So what is it that has people feeling so disconnected from others …. Read More
How To Optimise Your Email Content For Success!
You’ve done all the hard work that goes into strategizing and planning, now it’s time to get the word out about your business and hit send on that email. But before you do, you’ll want to make sure that you’re doing everything possible to make your email campaigns a success. That means setting up tools …. Read More
Should Your Brand’s Content Be Authoritative Or Agreeable?
If you were to ask a marketer what their idea of the ideal brand voice would be, they’d probably answer somewhere between conversational and agreeable and they’d be right to some degree. Using clear, ordinary and familiar language when speaking to an audience is good and it makes content easy to understand. But there is …. Read More
Why Behavioural Segmentation Is Important To Marketing
No two customers are alike. So it stands to reason that in order to reach, target, convert and retain them, it’s important that you identify certain trends and patterns that occur, no matter how many products or services you offer. This is called behavioural segmentation which is a part of behavioural marketing and is very …. Read More
An 8 Step Guide On How To Create An Ad
Advertising is changing and more businesses are spending money on advertising than ever before. As a result, there are a number of available platforms that you can use to promote your business’ products or services. But how do you choose which advertising platform is right for your needs? And, more importantly, once you have chosen, …. Read More
The 3 Es Of Present Day Marketing
We’ve all heard of the 4 Ps of marketing and understand that they are very important when it comes to marketing your business, but have you heard of the 3 Es of marketing? Expertise, Education and Entertainment. The 3 Es are a modern-day twist on the 4 Ps of marketing and address what’s relevant to …. Read More
Improve SEO By Optimizing Your Old Blog Posts
Ever heard the term historical optimization? It’s where you update old blog content and generate more traffic and leads in the process. This is great news for those whose goal is to improve SEO, grow and scale the results they get from their blog! Imagine being able to generate value from content that you have …. Read More
