6 B2B Content Marketing Trends To Watch In 2021
If you’re a B2B business owner who isn’t investing in content marketing, you’re in the minority according to smallbiztrends.com. Investing in a good content marketing strategy is essential for B2B businesses if they want to attract, educate, and keep clients through something known as the buyer’s journey. And blogs are among the primary three forms …. Read More
Are Virtual Events Here To Stay in 2021?
Virtual events haven’t just stepped in to bridge the gap when in-person events became impossible back in 2020. No, they have redefined what an event is and have found a permanent home in marketing strategies all over the globe. They have done this at a remarkable rate and as a result, have made it impossible …. Read More
How To Use Digital Ads Together With Content Marketing
A while ago HubSpot issued a survey in an effort to find out which types of digital ads people disliked the most. The results came back, with the majority of people agreeing that the most disliked ads were pop-ups, mobile ads (designed to be clicked accidentally), pre-rolls and banner ads. They also agreed that these …. Read More
How To Create Content And Market To Gen Z
Gen Z is unlike any generation seen before and is, as a result, quite challenging to market to. But if you can get it right, you can tap into the fastest growing buying power of any current generation! Previous generations have been fairly easy to sell to in comparison to Gen Z and could be …. Read More
Is Blogging Still Worth It In 2021?
According to marketers, yes! Blogging continues to be extremely worthwhile in 2021 and can be used for lead generation, brand awareness and SEO (Search Engine Optimisation). Marketers sing its praises and consider it to be one of the top channels for marketing. They know about the profit-yielding promise that blogging holds for businesses and are …. Read More
Get Into The Mind Of The Consumer With These 5 Tips
In an ideal world, defaults and price anchors would not have any bearing on consumer choices. As consumers, our decisions would be a result of us meticulously weighing up the costs and benefits along with being informed by our existing preferences and because of this, we would always make optimal decisions. But contrary to what …. Read More
What is Email Marketing?
When you want to grow your brand or sell your product, email marketing is a great avenue to take. It’s effective, wildly popular and can help you create ongoing brand awareness. Email marketing is great for showcasing or promoting your products or services and can be effective for incentivising customer loyalty. Below is a definition …. Read More
The Only Content Strategy You Will Ever Need
If you’re a business owner just starting out with little to no cash flow and in need of some information on how to create an effective content marketing strategy to market your product or service, you’ve come to the right place! The below content strategy is designed to be repeatedly innovative, engaging and always up-to-date …. Read More
Why Evergreen Content Has An Enduring Authority
It’s a myth that content marketing needs to be timely and only speak to topics that occur in the moment to be relevant and have an impact on audiences. The reality is it doesn’t have to be time-sensitive in order to be effective. In fact, content with a shelf life will most likely get lost …. Read More
Relationship Building In Difficult Times
Meetings and events have always been an important part of business and believe it or not, an essential and effective way of building client relationships. There is something about meeting someone in person that helps us to gauge and trust whether we feel comfortable doing business with them or not. Since the year 2020 however, …. Read More
