According to marketers, yes! Blogging continues to be extremely worthwhile in 2021 and can be used for lead generation, brand awareness and SEO (Search Engine Optimisation). Marketers sing its praises and consider it to be one of the top channels for marketing. They know about the profit-yielding promise that blogging holds for businesses and are aware of its potential to increase website traffic and fast track sales.
Blogging enables businesses to generate income, elevate their brand position in the market and provide visitors with new insights that can unlock many opportunities within the industry. It’s a powerful way to appear in search engine results, in front of an already interested audience and is super-effective for sharing expert opinions. Blogging also provides a space for businesses to exhibit their expertise which creates authority and trust.
In 2021 blogging has become a bit more complicated, but if you can master the new requirements it’s absolutely worth the investment. Nowadays blogs need to be consistently more valuable than those of their competitors to succeed. You need to be somewhat of an SEO expert in order to get your blogs to rank on the first page of Google and in addition, need a distribution strategy to promote your content across the platforms that your audience likes to consume content on.
Blogging benefits
Blogging for businesses offers many advantages that are easily scalable. Businesses can use them for consistent, measurable and reliable results. Evergreen blog content also has a long shelf life and has the added advantage of discoverability. They are great for meeting your audience where they are at and establishing trust while building community. Blogs can also be used to highlight the benefits of your product or service and offer how-to solutions for those who need a quick explanation of how to use them.
Blogs are best used for top of the funnel engagement and act as a great lead magnet! From an investment perspective, blogs are better for long-term investment when it comes to lead generation. An active blog drives organic traffic to your website and can convert visitors into leads for your business all year long. And the best part, blogging can be a great lead source long after your posts are published!
In 2021, acquiring organic traffic is more important than ever because unlike paid traffic, which stops coming in the minute your budget runs out, organic traffic is mostly self-sustaining long after you have created and uploaded the blog content.
Blogging is valuable for shaping a brand’s product positioning and serves as one of the best channels to create narratives around the product or service that you sell. They are useful for addressing trends in the market, how those trends impact the reader and how the product or service you sell might help. They’re also great for detailing customer success stories.
When you use your blog to market your product or service, the content doesn’t have to be promotional. This is because when you establish yourself as a thought leader within your particular industry and gain trust from your audience, they become naturally curious and interested in buying your products and services.
Why blogging is an investment
Looking at things from a broader perspective, blogging is an extension of marketing and is still influential. Marketing, especially digital marketing in 2021 isn’t just an expense, it’s an investment. And if you make an investment that is rooted in a strategic plan it should return dividends for years, maybe even decades to come.
The key takeaway is that while not all marketing tactics are going to work for every brand, it’s unlikely that blogging will stop being valuable to brands in the foreseeable future. So for now, it’s safe to say that blogging isn’t going anywhere.
If your business requires any assistance with blog content creation, get in touch with us to see how we can help you.
