When reaching out and advertising to a potential audience of nearly 3 billion users on Facebook, your first goal should be to get your ad and your messaging just right. There’s no point in spending money if your ad isn’t at least good. But connecting with your ideal audience isn’t always easy and to add to the challenge, posting on Facebook alone isn’t enough anymore. So you need to be smart about it!
One way you can do this is to create Facebook ads that are optimised to target the right audience. Optimised ads will not only help you to spend your PPC (Pay Per Click) budget wisely, they will also allow you to see a positive return on investment.
You’re at an advantage if you are using Facebook to advertise because the platform has the best targeting ability available. But you still need to put in some work if you have any hope of connecting with and grabbing the attention of your audience. The better your strategy is, the better your results!
Before you get started on your Facebook ads there are some key questions that you need to think about.
For example:
- How compelling is the offer?
- How appealing and eye-catching is the imagery?
- How effective is the copy?
- How well was the targeting done?
Get these right so that you can reap the rewards later!
Below are some more useful components that you can use to give your Facebook ads a chance at success.
1. Decide on an objective
Having an objective before you begin ideation around your ad will allow you to structure it around what you are trying to achieve. By crafting a clear ad strategy that supports your marketing goals and objectives, you will have done half the work already. The next step is to apply it to the correct Facebook ad objective and watch it grow in popularity. After the ad has finished, pay attention to the relevant metrics to measure success and use the insights to craft better ads in the future.
2. Choose the right visuals
When you include clear, relevant and professional-looking images, your ads are more likely to be shared and remembered by your audience versus written content alone. And bonus, the Facebook algorithm actually highly favours visual ads over just written content ads!
3. Make it relevant
Making your ads highly relevant to your target audience is an absolute must because it determines your ad’s success or failure. If your ads aren’t relevant to the people you want to target, they won’t give them a second look. Wasting your time and money, and let’s be honest, nobody wants that.
To help you gauge the relevancy of your ads, Facebook for Business has released a feature that tells you how relevant your ad is using a scoring system.
4. Always include a CTA (Call To Action)
Don’t miss out on the opportunity to tell your audience what action to take in your ads. Having an amazingly stunning, eye-catching ad will not help your objective if you don’t include a CTA.
People like being told what to do next, so tell them! Include CTAs like, “Save 20% on any purchase! Today only!” or “Visit our website to find out more!”
5. Include a value proposition
Tell your audience why they should click on your ad. Your value proposition needs to be believable and shouldn’t include unrealistic claims. So don’t say, for example, “We have the best yoghurt in the world!” You don’t want to oversell and then under-deliver later. Rather include reasonable offers like a discount or social proof to entice readers in your messaging.
And that’s how it’s done! If you need additional help getting started, click here for Facebook Ads instructions.
Alternatively, you can get in touch with us and we will do all the work for you!
