What Are Marketing Platforms?
Marketing platforms are tools that businesses can use to promote their products and services. They essentially allow companies to create effective systems of communication between themselves and their customers. To successfully compete in the online marketplace, it’s important that businesses have at least a basic understanding of the different marketing platforms available and how they …. Read More
How Social Media Algorithms Work
Today’s most popular social networks all have algorithms that aim to balance content on your feed by providing you with a variety of posts from different pages, groups and people. This is done in an effort to create a better user experience. The only problem with this is that these social media algorithms constantly change, …. Read More
Digital Advertising – The Way Forward For Your Business
Research suggests that out of all available advertising options and mediums, digital advertising is proven to give you the best return on your investment. And this seems to be especially true for South African businesses according to The Nielsen’s Advanced Analytics Team. The analytics team says that, according to their research, digital advertising is almost …. Read More
Should Your Business Be Advertising On TikTok?
TikTok was born out of an app originally called Musical.ly which was created back in 2014. The music sharing app quickly became popular and was among the top 100 downloaded apps in both 2014 and 2015 respectively. Back then Musical.ly users posted a whopping average of 13 million videos per day. When it was bought …. Read More
Why Social Media Should Not Replace A Website
Having a social media presence and a website are both very important tools when it comes to effectively running your business. And they serve two very different purposes. Being present on social media helps to demonstrate your business’ expertise and inspires your audience to engage with your brand. While having a website helps to solidify …. Read More
How Marketing Agencies Can Help Small Businesses
Many small business owners are often hesitant to hire a marketing agency right off the bat to manage their social media, business blog pages and advertising because it can seem really daunting and expensive. After all, why should you as a business owner pay for a service that you can do yourself? Many different reasons …. Read More
How To Create Facebook Ads That Work
When reaching out and advertising to a potential audience of nearly 3 billion users on Facebook, your first goal should be to get your ad and your messaging just right. There’s no point in spending money if your ad isn’t at least good. But connecting with your ideal audience isn’t always easy and to add …. Read More
How To Create The Ultimate Social Media Campaign
It’s been estimated that around 4.5 billion people use the internet throughout the world today. With around 3.8 billion people who use it for social media purposes, making it the best and the most obvious choice to run a marketing campaign on, right? With so many social platforms to choose from like Facebook, Instagram, Pinterest …. Read More
Remarkable Social Media Campaigns of 2019 | A Case Study
This week we looked at the subject of social proof concerning social media marketing and put together a case study that showcases a few of the most successful social media campaigns of 2019 below. Pantone and Adobe Every year, the Pantone Color Institute announces a new colour that is said to be on-trend for that …. Read More
