Having a social media presence and a website are both very important tools when it comes to effectively running your business. And they serve two very different purposes. Being present on social media helps to demonstrate your business’ expertise and inspires your audience to engage with your brand. While having a website helps to solidify relationships and create conversions. Social media also helps you to attract your ideal audience while a professional website provides you with a platform to showcase what your business has to offer. Together, they create an undeniable online presence which helps with brand awareness and getting your name out there.
How social media and websites work together
Social media posts create exposure and promote awareness, making people aware of your business and the product or service that you offer. Social media posts also guide your audience to your website, which allows them to take action. Once on your website, people can learn about your business goals, values, mission and vision, as well as the value proposition that you are offering them.
All this information helps people to gauge how they feel about your brand and ultimately, to decide if they want to work with you, and perhaps form a long-lasting business relationship or not.
So how do you effectively use social media in conjunction with your website? You must come up with a cohesive content strategy. Here are 7 tips to help get you started.
1. Appear professional
This is perhaps the most important tip of all because first impressions are everything! Clients will judge your website in a matter of seconds, so it’s absolutely crucial to make a great impression right off the bat! Having a website in place automatically gives your business some credibility and makes you look more professional. Remember that people want to be reassured that your business holds some weight and having a website in addition to a social media presence does the job.
2. Express your brand voice
Yes, your social media presence allows you to express your brand voice to an extent, but your website allows you to do so much more! It’s your piece of real estate to communicate to the world why your business is the best choice for them in a crowded marketplace. And at the same time, tell your clients why your brand is different.
3. SEO Ranking
Did you know that being present on social media and including your website link in your posts can actually improve your website’s SEO ranking on Google? How? Social media encourages sharing! Search engines see this and respond by ranking your website favourably.
In addition, using the right keywords, descriptions and links for your website will all go along way to converting an interested social media audience member into a loyal customer.
4. New subscribers
Social media posts should be created with the intention of telling a captivating story, to drum up interest and ultimately lead your audience to your website.
Adding a pop-up form to your website is useful for getting visitors to sign up to either your newsletter, a promotion or more information once they land on your page. Creating pop-ups also encourages visitors to become subscribers. Having subscribers will help you to effectively grow your list of valuable contacts who will be open to hearing from you.
5. Gather valuable insights
There is no doubt that social media engagement is useful for gathering helpful insights and can provide a somewhat detailed look into your audience’s habits and preferences. But website analytics has the ability to go into a lot more depth and add to insights that can be found on social media. Google Analytics is a great example and a very useful tool for the job. It uses insights found on your website to create tailored target marketing based on your visitor’s various behaviours, among other things, which plays an instrumental role in getting more leads.
6. Be a thought leader
Having a presence on social media allows your business to share small nuggets of expertise and information with your following. Your website, however, allows you to go even further and more in-depth with the information that you share with your audience by creating content such as interesting and educational blog posts as well as videos.
Having this type of in-depth content on your website all works toward solidifying your authority and thought leadership within your industry or niche. It also communicates to your audience that you understand their priorities and helps to create conversions.
7. No need for huge financial investment
Creating a website doesn’t need to cost you the earth. It is possible to create something decent even if you only have a small budget to start off with. Creating a website from a template is cost-effective and also doesn’t require a huge amount of expertise and knowledge of coding. There are lots of website template options to choose from out there, many of them being free. Some of the most popular include WordPress, Wix and Squarespace.
When starting a website, try to think like your ideal client in order to attract them. Consider the user journey, the value proposition and look and feel. Remember that having a social media presence produces visibility, but a professional website facilitates relationships and sales!
If you need any assistance with web copy for your website, get in contact with us. We are ready and waiting to assist!
