Does Having A Blog On Your Website Really Lead To Sales?
Business owners often describe having a blog as an important channel for achieving marketing related goals. And the importance placed on blogs isn’t that shocking when you consider that they not only help to boost your SEO, overall site traffic, and online presence, but also assist prospective clients in learning more about your business, product, …. Read More
Why Social Media Should Not Replace A Website
Having a social media presence and a website are both very important tools when it comes to effectively running your business. And they serve two very different purposes. Being present on social media helps to demonstrate your business’ expertise and inspires your audience to engage with your brand. While having a website helps to solidify …. Read More
Content Designed For Lead Generation
Lead generation is a process which partly involves capturing your audience’s interest for the purpose of developing a sales pipeline. Content that is created for lead generation is made up of different, valuable resources that you give away in exchange for someone’s email address. Creating content for the purpose of attracting leads should be a …. Read More
Content For Your Business Is Everything Now
Let’s get real for a moment and acknowledge that we are currently facing a global economic downturn. Which, if history is anything to go by, means dramatic changes both in the market and in how we do things. This reality means an inevitable lack of resources due to budget cuts that will force people to think …. Read More
What Is Gated Content And How Is It Useful For My Business?
Let’s learn about what gated content is by first taking a look at a comprehensive definition for the purpose of clarity. Next, we will look at the difference between gated and ungated content and some examples to compare and see how they are both useful for achieving different marketing objectives. What is gated content? Gated …. Read More
Reduce Your Website’s Loading Time Using These 4 Techniques
When going online, the general consensus is that people don’t like to be kept waiting. They expect snappy results when seeking answers to their unanswered questions. Even a one-second delay can mean the difference between a user choosing to remain on your site to read what you have to say or jump straight out again …. Read More
What Does Black Friday Mean For Businesses?
Black Friday is almost upon us and we all know what usually comes with it, a mix of panic and excitement from both the consumer and the business owner! We take a look at this crazy, once a year opportunity and identify some of the ways you can use this day to your business’ advantage. …. Read More
