The Value Of Evergreen Content
Many times businesses, when it comes to their marketing strategies, will only think in immediate terms and create content that only addresses current events, debates and specific issues. Usually choosing to only cover topics that audiences are focused on at that particular moment in time and producing content that is reactive in nature. As a …. Read More
Remote Working Amid The Coronavirus
Business owners all over the world are somewhat being forced to turn to and embrace remote work options more than ever before in an effort to try and keep their businesses afloat due to the recent mandatory global lockdown that various governments have put into effect to try and combat the virus outbreak known as …. Read More
7 Smart Ways Businesses Can Survive Load Shedding
Not too long ago we all bore witness to stage 8 load shedding that was implemented by Eskom, South Africa’s government state-owned enterprise and the largest producer of electricity in Africa. Stage 8 was the highest stage South Africa had ever seen, resulting in the worst blackout experienced by the country. In light of this …. Read More
South Africa’s Response to Black Friday 2019 Was Surprising
It seems that South Africans responded extremely well to the recent Black Friday event that occurred in November 2019. The once American only holiday has been successfully adopted by South Africans for a few years now and has been a hit since being introduced by South African retailers. This year, Black Friday surprisingly reached record-breaking …. Read More
What Does Black Friday Mean For Businesses?
Black Friday is almost upon us and we all know what usually comes with it, a mix of panic and excitement from both the consumer and the business owner! We take a look at this crazy, once a year opportunity and identify some of the ways you can use this day to your business’ advantage. …. Read More
The Beauty of Instagram’s Shopping Feature
Whether you’re a small business starting out or an already established one, you can always stand to benefit from having an Instagram account along with Instagram Shopping. Instagram is said to be the new home for brands who want to make an impact on social, especially those who are E-commerce based. This platform has released …. Read More
The Age Of Social Media and Why It’s Important For Your Business
We have all used social media sometime in our lives for recreational purposes, but have you ever considered using it as a tool for your business? With the new technologies available, marketing your business to your customers has become easier than ever. Not only that, but several businesses have embraced the change and now use …. Read More
