It’s time to embrace TikTok as a viable lead generator if you haven’t already. The importance of TikTok can no longer be understated, as the social media platform now has over 1 billion monthly active users and is currently the most downloaded app globally.
It’s also the app that Millennials spend the most time on, which makes it perfect for reaching the bulk of today’s decision-makers.
Below we reveal everything you need to know about lead generation for TikTok, but first, we take a look at why you should use TikTok for lead generation at all.
Why you should consider TikTok for lead generation
There are actually a few very good reasons to use TikTok for lead generation. Here they are below.
1. It’s very effective for engaging users
The engagement rate on TikTok compared to Facebook is 835% higher, according to a recent study done by Wolfgang Digital. This is likely due to the authentic nature of the videos found on the platform which, interestingly enough, includes ads.
Part of the reason for the high engagement rate also has to do with how ads appear on TikTok. They aren’t immediately recognised as being ads because they look just like any other full-screen video being served. And this is no accident. In 2022, TikTok’s mantra to advertisers was “Don’t make ads, make TikToks.”
2. It’s an affordable way to get your message across
TikTok is quickly becoming the go-to platform for brands looking to run cost-effective social media campaigns.
One of the main advantages that TikTok has over other current social media competitors is the ability to effectively advertise on a budget that won’t break the bank, making it a much more flexible and cost-effective option.
There is also no need to fork out tens of thousands of rands to make highly edited, polished videos because audiences on TikTok respond better to raw, organic, unpolished videos as opposed to highly commercialised ones.
3. Its trends can boost your visibility
One of the things that TikTok is arguably most famous for is the viral trends that tend to spread like wildfire. From dance challenges to lip-syncing videos to comedic skits and informative content, these trends have the potential to reach millions of users within a short span of time. The reason? They create a sense of community and present a valuable opportunity for brands to connect with followers on a more human and relatable level.
It’s starting to become an invaluable asset for brands to boost their visibility and reach a wide audience. From branded hashtag challenges to brand takeovers, businesses can use these trends to engage more people and make a bigger impact.
4. It’s great for staying relevant
Following TikTok trends is also a great way to stay relevant and demonstrates that your brand is in tune with pop culture. It also shows that your brand is making an effort to actively engage with the vibrant TikTok community, which helps to establish a connection with younger audiences on TikTok, positioning it as relevant and relatable.
How to generate leads on TikTok
There are many ways to generate leads on TikTok, but for now, let’s explore five ways below.
1. Build a relatable and trustworthy profile
Your TikTok profile should prove your brand’s legitimacy and be unique enough to stand out from the sea of other countless accounts. It should also include your brand’s logo and a short, compelling bio that tells visitors and fans what you’re all about.
Pro tip: When attempting to write your TikTok bio, think of it as a short and punchy elevator pitch. You can also add a little humour to make it fun. For example, the well-known florist brand, Net Florists’ bio reads: “‘Bloom’ ‘Bloom’ Pow! Look who’s TikTok’ing now”. Their bio makes a play on words and hints at what they’re about.
Links are also important to add to your bio because they tell your audience where to go if they are looking for more information about your product or service.
Finally, being verified on TikTok makes your brand look legit and confirms that your account is official. Not a fan account, scam or parody. To get your account verified, follow the steps in the link here.
2. Create engaging and entertaining content that includes a call to action
Before creating anything, keep in mind, your buyer persona. This is the ideal customer that you want to attract. Ask yourself what type of content they would find valuable and how you can communicate value to them on a platform like TikTok.
As you create, let these questions inform your videos in terms of tone and style. Also, consider where your audience is in the buyer’s journey and create different videos to cater to each stage.
Furthermore, create content that includes a clear call to action, for example:
- Check out our blog for more information
- Click the link in our bio for more deals and discounts
- Sign up for our newsletter to stay in the loop
You can also add product links, so take advantage of those as well to generate leads directly from your videos.
Another element to consider adding is relevant hashtags. When uploading your videos, look at which hashtags have the most views and include them, provided they are relevant, of course. Also, keep an eye on trending topics and challenges and find ways to adapt them to your content.
3. Pay for TikTok lead-generation ads
Lead-generation TikTok ads are by far the most beneficial for attracting your ideal audience. They are specifically created to cultivate leads, collect lead information and typically include a CTA button. Once a user clicks on the button, they get access to an instant form that tells them more about your business and prompts them to fill out their details so that you can contact them later.
4. Collaborate with influencers
Partnering with influencers helps your brand connect with audiences in an authentic way.
When collaborating with an influencer, consider only those whose image and content align with your brand’s image and values. You can incorporate influencer marketing into your lead generation strategy by having them post content using your product or service and offering a discount code to their followers.
5. Review and track your results
Review your videos after a month or so to see which type of content performed well in terms of receiving the most engagement or leads. Then take note of the most effective methods for your brand going forward.
TikTok is no longer just a funny, entertaining app filled with short-form videos, it’s now an excellent platform for lead generation. So make sure to follow the strategies above to maximize your success!
If your business would like to get into the TikTok space, get in touch with us! We’d love to assist you!
