Whether you’re a small business starting out or an already established one, you can always stand to benefit from having an Instagram account along with Instagram Shopping. Instagram is said to be the new home for brands who want to make an impact on social, especially those who are E-commerce based.
This platform has released a feature called Instagram Shopping that allows businesses to tag their products directly in posts and stories. When the customer views the product and taps on the item, they are shown the price and are able to purchase the item directly from Instagram without even leaving the page! Could it get any simpler or more convenient?
Instagram Shopping allows your brand to easily sell physical items, provided you already have a Facebook page for your business and that it complies with Facebook’s merchant agreement and commerce policy.
Wondering about a website to house your virtual merch?
No need, you can set up your product catalogue on Facebook using Shopify or BigCommerce, the two e-commerce platforms Instagram is working closely with on with the newly added checkout option.
Once you have your catalogue setup, you can tag your products in Instagram posts and stories. Once you are satisfied with what you want to sell you can add a Shop section on Facebook.
When adding your products to a post, you can tag up to 5 items in a single image and up to 20 if you choose to use carousels. This means you can arrange your items in a beautiful way to make the most out of your image and achieve the maximum desired effect. Perhaps against a picturesque background or a fashionable scene. Have fun with the way you portray your merchandise and make it unique so it stands out and defines your brand.
But posts aren’t your only option when it comes to selling on social.
Instagram shoppable Stories is the sister option to the Instagram shoppable Post. More recent and slightly different, it allows you to post either a video or an image with a one product sticker that takes the consumer to the same product details page they would see if they tapped on a shopping post in their feed. On this page, they’ll be able to see more product images, product details and similar items from your catalogue.
Instagram shoppable posts and Stories are great platforms for increasing your business’ sales and attracting new customers. See how the new features of Instagram shopping can benefit your brand and grow your sales!
