Not so long ago, Instagram announced the exciting news. They have rolled out Instagram native scheduling functionality and as a result, many digital marketers are jumping for joy!
Scheduling for Instagram has been made possible through Facebook’s tool, Creator’s Studio which offers the option to post and schedule both Instagram feed posts and IGTV videos all from the convenience of your desktop. To get started, you can log into Facebook and you will automatically be logged into the accounts and pages you’re connected to with your Facebook account. It’s that easy!
So why is Instagram native scheduling such a big deal, you may be asking yourself?
We listed a few advantages to give you an idea of just how much this tool represents a breakthrough for business owners and digital marketers alike.
As a business owner or a digital marketer, this new feature should align with your fundamental online strategy for growth in your organisation. When you decide to schedule Instagram posts, it saves you a huge amount of time as having to open up the Instagram app, upload a photo, write a caption and then post can be a tedious task. Uploading, managing and planning your content in advance allows for efficiency because you are able to schedule multiple Instagram posts at once if needed, complete with captions and hashtags, and no mobile device is required to ensure that the posts go out on time.
As you know, organising content on social media can be a substantial task, particularly if you are managing multiple accounts. Instagram’s native scheduling tool assists you in managing which content goes out and when including your posting consistency. It also helps you to properly plan your Instagram feed aesthetic.
Scheduling your posts prevents any rushed or last-minute posts from going out, which will ultimately improve the overall quality of your content that is planned.
One of the many limitations of Instagram before the rollout of this scheduling tool was the inability to post and schedule content via desktop. As you can imagine, it becomes troublesome for businesses and marketers who have to switch between their mobile devices and desktop in order to post content.
Instagram’s native scheduling tool now enables you to skip these problematic steps and conveniently lets you upload your posts straight from your desktop.
This new feature allows you to level up your Instagram game by planning your feed in advance to maintain an eye-catching, well thought out aesthetic for your brand. The tool allows you to plan your feed, guaranteeing that your posts are cohesive and that themes are on point for your profile.
If you happen to have many Instagram accounts, this new functionality for Instagram will be a dream come true. It’s common to have separate accounts for business and if you are a social media manager for other brands, managing multiple accounts and posting regularly requires large amounts of time and organisation.
This is where the scheduling tool swoops in and saves the day! It takes away the burden of account management allowing you to focus and have more time to work on the fun creative part, like content creation!
We offer scheduling as part of our social media management package for business profiles. Contact us today to find out how we can assist you.
