How To Claim & Optimise Your Google My Business Listing For Improved Sales
One of the simplest ways to boost your business’s visibility on Google is to claim and optimise your Google My Business (GMB) listing. When you do this you get the opportunity to list your business’s important information, display reviews, posts and so much more. But before you do so, here are a few questions to …. Read More
How To A/B Test Your Pricing For Explosive Growth
The pricing of your product or service can present somewhat of a challenge. Price your product too high and you risk alienating the majority of your potential customers. Price it too low and you could end up not bringing in enough revenue to sustain your business. So how do you find a balance? That’s what we’re …. Read More
How To Stay Motivated To Work Just Before The Holidays
The December holiday period is usually a time when people, surrounded by family, friends, good food and traditions, naturally start to slow down for some much-needed rest and relaxation. As a company, you and your team might be wondering how you can stay motivated and productive for this last stretch. To help prevent you and …. Read More
How To Get More Done By Doing Less
When we examine most of today’s workplace culture, it reveals that long hours and excessive busyness (resulting in a lack of sleep) have sadly become a badge of honour. But the truth is, sustained exhaustion is not a badge of honour, it’s a mark of foolishness. Actions geared towards less (for example, taking a few …. Read More
How To Better Digitalise Your Business
The digitalisation of businesses is unquestionably the future. It serves as an engine for growth and offers virtually endless opportunities to surprise and delight customers and clients! Not to mention, transforms the products, experience, and services you offer. It also streamlines your operations and helps your business run more smoothly. What is digitalisation? Forbes says …. Read More
What Corporate Image Is, And Why It Matters
Corporate image is your brand’s public perception, which is shaped through marketing and advertising. It’s a carefully crafted narrative about your business that the public gets to see. But what ultimately determines your corporate image, are the actions your company takes. For example, developing innovative products and services, following ethical business practices, sticking to your …. Read More
To Build A Powerful Brand You Have To Be Authentic
Powerful brands don’t look to consumers to define them, they do what they believe and customers follow. Customers can see what’s real and what’s not and they aren’t afraid to let you know! They recognise when businesses fail to keep their promises and when they are being disingenuous. But who can blame these brands? They …. Read More
How To Eliminate Bottlenecks For A Stress-Free Business
Are you plagued by bottlenecks in your organisation? If not, you are one of the lucky few! Efficiency in business is a universal goal but a rare achievement. And unfortunately, lots of organisations suffer from bottlenecks. It’s one of the reasons that all that precious time is wasted. So if you want your business to …. Read More
A Guide On How To Find Your Ideal Audience
It doesn’t matter if you sell in person or online, making a sale all boils down to a single basic process. Convincing the person you are selling to that their life will somehow be improved if they buy your product or service. Considering the above, it makes sense then that the same set of core …. Read More
4 Ways You Can Build B2B Brand Awareness Online
If you are a start-up B2B business, then you’re probably no stranger to the struggles of making a name for yourself. Standing out from the competition is not always easy because your brand and messages need to be everywhere your customers are. Smart business owners quickly discover that what works well for B2C businesses doesn’t …. Read More
