Write The Perfect Business Plan In Just 9 Steps
Starting a business can be so exhilarating, and with a little planning it’s possible to manage expectations and take action with a sense of purpose toward building your business. Beyond giving it your all, it’s important to direct your energy to the right tasks, especially at first. A business plan should be the first step …. Read More
Why More Digital Agencies Are Going Niche
Being able to offer many different services to clients as a digital agency might sound ideal, but trying to be everything to everyone rarely ever works out, especially if you are first starting out and trying desperately to grow your business. Offering too many services can make you appear indistinguishable from the thousands of other …. Read More
Why Over Working Is Bad For Your Health And For Business
Technology has made our day to day routines so much easier with computers and cell phones helping us stay connected via email and text and Google giving us the ability to find the answer to any question with just a quick search. And while it’s true that being connected keeps us in the know, it …. Read More
Brand Building Isn’t Just A Happy Accident
All brands are businesses, but not all businesses are brands unless they take steps to build a brand identity. The barriers to building a business are surprisingly low, but the opposite is true when building a brand. Now, I know what you might be thinking, isn’t the word ‘brand’ synonymous with the word ‘business’? Not …. Read More
How Having A Style Guide Can Help Your Business
Running a small business comes with a few notable benefits, namely, ample flexibility and independence. And it’s these benefits that often times allow business owners to make decisions independent of larger parent corporates which can be immensely satisfying and rewarding. Small business owners have the luxury of developing and being able to personalise their own products …. Read More
Why You Need A Strategy As An Entrepreneur
The words strategy and entrepreneurship aren’t very often heard in the same sentence and there is a good reason for that, they are complete opposites. Strategy is a plan that centres on a clearly defined path while entrepreneurship is the embodiment of opportunism, which requires new ventures to continually pivot in the direction of the …. Read More
Want Your Brand To Be Remembered? Tell A Digital Story!
First things first, let’s acknowledge that emotion is an essential part of storytelling and that stories would be void without it. Secondly, the stronger the emotion, the more likely people are to remember the details. So it’s safe to assume that adding feeling to your brand’s digital story doubles the impact. Emotion and being able …. Read More
How To Attract Leads For Business Organically
Are you aware that investing in ad spend isn’t the only effective way to attract leads and connect with potential clients? There are organic ways too! In fact, there are many entrepreneurs who rely mostly on organic marketing and traffic to reach their target audience and generate leads. Because the truth is that you can …. Read More
8 Common Mistakes People Make When Starting A Business
Starting a business is challenging, because if it was easy then everybody would do it, right? And there is no denying that those first few years are the most challenging of all, not to mention the most important. Why? Because they are responsible for setting the tone of the business. So it makes complete sense …. Read More
The Importance Of Ethical Marketing
False advertising, providing incorrect information and hiding or changing the price on items can all be considered unethical forms of marketing. These disreputable, dishonest and corrupt marketing tactics can and will cause distrust and disdain for a brand who chooses to make use of them. Yes, unethical marketing may work well in the short term, …. Read More
