Are you hesitant to invest in content marketing for your business? Perhaps you’re worried that you might not see a good enough return on investment?
If you’re playing the long game, this shouldn’t be a concern, because if you want to drive growth and get a leg up on your competitors, you need to invest in marketing, specifically content marketing.
But why invest in content marketing?
Standing out from the competition is more challenging than ever in today’s online world. But that’s where content marketing can really make a difference to get your business out there and assist your customers down the sales funnel.
82% of marketers actively invest in content creation because it works. Not only that, but having an online presence is no longer enough. The way consumers interact with brands online nowadays dictates that content marketing is not only needed, it’s necessary.
For instance, if a potential customer wants to find out more about your business but struggles to find the information they need, either on your website, social media pages or blog, they’ll most likely look for another company that can provide them with what they are looking for.
Not convinced yet? Here are 7 reasons why your business should invest in content marketing in 2022.
1. Content marketing offers an impressive return on investment
Content marketing costs 62% less than traditional marketing and delivers 7.8x more traffic.
Don’t believe us? See for yourself. Analytics are available for most third-party content marketing tools like Hootsuite, Sprout Social or Buffer. Or on native social platforms like Facebook or LinkedIn.
These tools give you data on details like clicks and engagement to help you work out if content marketing supports your business objectives.
2. Content marketing forms part of the sales funnel
Content marketing helps to attract leads to the top of the sales funnel. And if done right, moves them through the buyer’s journey with every piece of content you create until they eventually make a purchase.
The content marketing funnel typically has three stages, as seen below:
3. Content marketing isn’t just about blogging
Although blog content is one of the most important forms of content out there, it’s not the only type of content that has the power to make an impact. Videos, infographics, lists, how-tos, reviews, whitepapers and webinars all have the ability to add value because they cater to everyone’s preferences.
4. Content marketing can generate leads
When visitors view your content, they’re more likely to purchase from you in the future. Additionally, when you include calls to action in your content, it can generate new leads for your business.
Content is a great way to guide users to a specific landing page. Especially content that provides visitors with useful, free information.
The more delighted a visitor is with your content, the more likely they are to click your call-to-action and arrive at your landing page.
5. Content marketing helps with SEO
Businesses that blog on a regular basis receive 67% more leads a month than companies that don’t, according to Copyify.
If your blog content is crafted to satisfy searcher intent, meaning that it answers the question that people initially asked, you’ll grow your website’s domain authority. Which, in essence, will earn you favour in the eyes of Google and bump you up the search rankings.
6. You could grow your traffic significantly from a single blog post
If no one knows about your product or service, they can’t buy it. But content, whether it’s a blog, tweet or newsletter, gets your brand out there and lets people know what it is you do. Just take a look at this amazing case study on how Growth Badger managed to get 843% more traffic from a single blog post by implementing something called the ‘Double Survey Technique’.
7. You don’t need an in-house marketing team to do content marketing effectively
Larger businesses will often have different roles within the marketing team to focus on content marketing and content creation. But that’s not your only option.
If you or your team don’t have the time or expertise to invest in content marketing, you can outsource. Using a specialist content creation agency like The Mustard Flower can prove a great investment in a time where audiences value content more than ever.
Contact us to find out more about how we can assist you with content marketing today!
