Lead generation is a process which partly involves capturing your audience’s interest for the purpose of developing a sales pipeline. Content that is created for lead generation is made up of different, valuable resources that you give away in exchange for someone’s email address. Creating content for the purpose of attracting leads should be a priority for your business and form a large part of your marketing strategy, as this type of content is responsible for ultimately bringing in paying clients. The content that you create needs to attract and appeal to a new audience in order to generate new leads. People don’t readily give their out email addresses unless they have some incentive or a good reason to, so creating good quality content that is informative, helpful and educational is a must in order to offer them something in exchange for their personal information.
Below are some good examples of lead generation content that you can use to bring in those paying clients.
1. E-books
E-books are one of the most popular forms of lead-generating content and are created to educate your audience and gain credibility in your industry. They take time to create but you only need to create it once, upload it to your website and it will continue to generate leads year on year. It really is a piece of content that will remain valuable for a lifetime.
2. Whitepapers
Whitepapers contrast e-books in that they are more academic in nature and are essentially persuasive reports rather than informal, fun pieces that rely on in-depth content. They are structured to present a problem and then provide a solution. People enjoy reading and downloading them because they are authoritative, detailed and informative in nature which also makes them quite valuable.
3. Email subscriptions
Email subscriptions can range from sales to general updates to blogging. But a blog subscription is what will bring in valuable leads. Blogging not only helps to drive traffic to your website it also plays a big part in lead generation. Use blogging to generate leads by converting your blog readers into dedicated subscribers. Ask for their email addresses in exchange for blog posts sent to them daily, weekly or monthly.
4. Email series
An email series consists of a limited number of emails that can be sent to anyone who opts in to receive them. It’s different from an email subscription because the emails have an end date. These types of emails are popular around special holidays like Christmas, for example, when brands send out promotional emails each day leading up to Christmas to create excitement and hype.
5. Guides
There are many different types of guides that range from ultimate to simple. The ultimate guides are often long and in-depth and include detailed explanations along with screenshots and step-by-step instructions. While the simple guides are a lot shorter and mostly summarise important topics rather than go into much detail. Other notable guides include tactical guides, pocket guides, introductory guides and advanced guides.
6. Templates
Templates are so useful because they make life just a little bit easier and provide readers with a basic structure for generating original content on their own. They come in the form of worksheets, calendars, emails and other sorts of outlines and can serve to benefit all different types of audiences.
7. Webinars
Webinars are great for introducing audiences to thought leadership within your industry and they help you to establish your brand as an expert. They do, however, take a lot of time and work, especially when planning and promoting an event. But webinars are so worth it because they are a great way to generate quality leads.
If your business is looking for content specifically created for lead generation, get in contact with us so we can work with you to create a tailored marketing strategy.
