AEO vs. SEO: What’s the Difference? And Why It Matters for Your Content Strategy
Search is constantly shifting and changing. For years, marketers have focused almost exclusively on SEO (Search Engine Optimisation) to drive visibility, organic traffic, and leads. But with the rise of AI-powered search tools, voice assistants, and conversational engines like ChatGPT, Sirius, Alexa, and Google Gemini, a new concept is becoming essential: AEO (Answer Engine Optimisation). …. Read More
10 ChatGPT Prompts Every Marketer Should Have in Their Toolkit
If you’re like most marketers today, you’ve probably dabbled with ChatGPT, maybe to write a blog or brainstorm some headlines. But, as you may have discovered, generic ChatGPT prompts lead to generic results. The secret sauce? Better prompts that lead to better results. Here are some practical tips that can help turn a blank page …. Read More
AI Overviews Have Doubled Since Google’s March Core Update: What It Means for SEO and Content Strategy
If you’re in SEO, content marketing, or anything digital, you’ve probably felt it: search is changing fast. And Google’s March 2025 Core Update didn’t just tweak the algorithm, it introduced a whole new player that’s reshaping how we show up in search results: AI Overviews. These AI-generated summaries now appear right at the top of …. Read More
The Rise of AI Influencers: Revolutionising Marketing or Just a Passing Trend?
Artificial intelligence (AI) has been transforming the marketing landscape for years, and the influencer space hasn’t escaped its reach. While scandals involving deepfakes, fake promotions, and virtual adult content have previously cast AI in a dubious light, the emergence of legitimate AI influencers has caught the attention of marketers and consumers alike. AI-generated personalities like …. Read More
Why AI Isn’t Replacing Marketers Anytime Soon
If you asked someone a few decades ago if Artificial Intelligence (AI) could replace marketers, they’d probably think you were crazy. Today, though, that question isn’t so far-fetched. In fact, it’s fueling debates across the industry, and it’s all thanks to the rise of generative AI having a huge impact, especially on creative fields. So, …. Read More
Get The Most Out of AI with These Intuitive Marketing AI Prompts
Garbage in, garbage out. It’s a saying that resonates with coders and now marketers and hands-on business owners trying to navigate the tricky world of AI prompting. In the quest to find useful marketing AI prompts, and after many iterations of similar prompts, we’ve stumbled upon some that seem to strike the right balance. Below …. Read More
How Advertisers are Leveraging AI According to LinkedIn
There has been growing enthusiasm in recent months about using artificial intelligence (AI), particularly within the advertising industry. So much so that LinkedIn’s B2B Marketing Benchmark report recently found that “3 out of 4 B2B marketing leaders plan to start or continue using generative AI.” And that “B2B marketing leaders are beginning to realize that …. Read More
How ChatGPT Can Aid In Content Calendar Creation
Content marketing has emerged as a vital strategy for engaging audiences and driving business growth. However, creating an effective content calendar can be time-consuming and resource-intensive. That’s where ChatGPT comes into play. In this blog post, we’ll explore why using ChatGPT for content calendar creation can better your marketing efforts and more importantly, how to …. Read More
