Garbage in, garbage out. It’s a saying that resonates with coders and now marketers and hands-on business owners trying to navigate the tricky world of AI prompting. In the quest to find useful marketing AI prompts, and after many iterations of similar prompts, we’ve stumbled upon some that seem to strike the right balance.
Below we share some AI prompts that you can use to streamline your marketing and improve your output. But first, let’s take a look at what makes an AI prompt a good AI prompt.
Understanding AI Prompts
All AI tools have something in common, and that is the quality of the prompts directly impacts the quality of the output. A good prompt is clear, specific, and provides relevant context. Anything other than that increases the likelihood of receiving less-than-optimal responses from AI tools.
Marketing using AI
More and more marketers are leveraging AI to do things such as save time on repetitive tasks, create content, and gain deeper insights into customer needs. AI is also useful for automating tasks like:
- Automated email responses.
- Reading and extracting information from documents, invoices, and receipts, thereby eliminating the need for manual data entry.
- Analysing text or speech to determine the sentiment or emotional tone, which helps to automatically gauge customer feedback.
- Analysing historical data to make predictions and forecasts, which assists in making informed decisions.
But success most often hinges on crafting clear and specific prompts. Below we share some common prompts that you can use to jump-start the process.
Some Examples of AI Prompts for Marketers:
Educational Prompts
Educational prompts can be used to write drafts for top-of-the-funnel content. Here are some examples:
- What is [topic]? Write a blog post of [number] words introducing the reader to [topic].
- List important elements of [topic].
- What is the difference between [topic 1] and [topic 2]?
Informative Prompts
Informative prompts can be used to generate content that offers value to readers. Some examples examples include:
- Create content for our FAQs page that explains how [product A] works.
- Explain what [your company] can learn from [competitor A].
- What are some popular myths about [topic]? Write a strong essay under 1,000 words that disproves these myths.
Blog/Social Media Post Prompts
These prompts can be used to outline ideas and create drafts for blogs or social media posts. Below are some examples:
- List must-have tools for beginner [topic] enthusiasts.
- List blog post titles and subheadings for [topic].
- List recurring themes in our recent customer reviews [provide AI with reviews].
- List frequently asked customer questions about our [topic].
- Provide answers under 100 words to each question.
Technical Prompts
Technical prompts can be used to write drafts of technical materials. Some examples we’ve found helpful are:
- Write a [user manual] for [product] that guides users on how to use [product].
- Attached is the raw data of a survey we conducted [provide the AI tool with examples]. Analyse the survey data and outline the key findings.
- Create a business proposal for a new [strategy] for [company x]. Mention costs, timelines, and expected benefits.
Art AI Prompts
Although AI tools mostly help with text-based tasks, they also aid in the creation of art. DALL·E 2 for example, exists to generate art through clear and concise prompts. Some examples of art-based prompts include:
- Create a painting in the style of Van Gogh of a large fluffy pink and white cushion on a chair in a traditional pub.
- Generate an impressionist painting of a cat riding a moose through a shopping mall.
Content Promotion AI Prompts
Content promotion prompts allow marketers and business owners to find more effective ways to promote their products and services, as seen below.
- Suggest the best time and day of the week to publish a blog post about [topic].
- Write a press release announcing a new product launch aimed toward [target audience] that sounds confident, exciting, and interesting.
- Generate ideas for outreach emails to promote [new product].
- Write a guest post for a popular industry blog discussing the impact of [product] on [strategy].
- Suggest [number] of best hashtags for a social media campaign on [social media platform] to reach [target audience].
- Draft a script for a 60-minute podcast about [service/product] that has a friendly tone and witty humour fit for [target audience].
- Create a landing page for a new product [insert new product description].
- Write a script for a TV advert in [setting] that promotes [product/service].
- Draft a product description for an e-commerce site that is [number] sentences long and that appeals to [target audience].
- Generate ideas for cross-promotion with other businesses in the [industry], specifically with brands such as [brand names].
Experimentation is Key
As the AI landscape continues to change, marketers and business owners need to experiment with different AI tools and prompts to discover what works best for their specific needs. By using specific and concise prompts, marketers and business owners can yield the results their team seeks and unlock new avenues for creativity and innovation.
