Content marketing is all about creating relationships. It’s used not only to establish your brand as an authority but give it an identity and a substantial online presence. One of the ways to do this is to continually add fresh, engaging and informative content to your blog.
Creating content for your agency’s blog consistently and on a regular basis gives visitors a reason to return to your website. This helps them to gain trust and respect for your brand as an authority. It also helps feed search engines information, enabling them to determine where your agency should appear in the search results.
Search engines look at how much of an authority you are based on the topic that someone is searching for and then they determine where your website should show up on the results pages, based on the quantity and the quality of your pages.
The more content you add to your agency’s blog, the more likely you are to convert potential customers and perform well in search engines. But your blog content shouldn’t just be any old content, it should be useful and unique to the visitors who read it. It should also stand out and be seen as authoritative.
One of the ways to stand out is to create blog content regularly. Doing this can be daunting, especially if you don’t consider yourself a skilled content writer. Not to mention time-consuming. Which may cause you to wonder how you are going to fit everything into your busy schedule. You may also find yourself worrying about how you are going to come up with new topics and ideas to write about regularly.
But don’t let these concerns stop you. If you want to be successful at marketing your agency online, you need to be able to tackle content creation for your blog.
Below are a couple of things that you can do to effectively create blog content for a powerful online presence.
Make time
You need to set aside some time to create content. Just like you set aside time for other tasks in your agency, like client meetings and responding to emails, you need to set aside time to create blogs for your brand.
It’s best to set aside a few hours per week for content creation.
Start by creating your content in the morning and then editing it in the afternoon and/or evening until it’s polished. Then, post it on your website and share it on social media platforms. Don’t forget to respond to those who engage with your blog posts.
Come up with topics
Take a look at important information about your business. For example, Who are you? What are your mission and vision? What services do you provide? What is your USP (Unique Selling Point)? How long have you been in business?
By answering these questions, you’ll have more than enough ideas to generate at least half a dozen articles.
The beauty of these topics? They are evergreen, which means that your blog posts will continue to remain relevant for many years to come.
Focus on your clients
When writing blog posts, it’s important to focus on your clients as well as on key information about your agency. To attract them, ask yourself, Who do you think your clients are? What are their interests? Where do they work and live? What social media platforms do they use? Do they know about your business? Do they know what you offer? What type of content do they like consuming?
It’s worthwhile to also sit down and write detailed personas before you begin writing your blog content.
A persona is a profile of your average client or customer at various stages of the buying journey.
Once you have described these customers using personas, you can also begin creating a list of questions that these people would ask at each stage of the buying process.
If you take the time to do this properly, you will end up with more than enough ideas to create blogs.
Repurpose your blog content
Most of the ideas that you have for blog posts can be repurposed into different forms of content. In fact, there are a whole lot of different content types that you can use,
See below:
- Infographics
- White Papers
- Lists
- Long-form content
- Case Studies
- Ebooks
- Videos
- Podcasts
- Quizzes
- Interviews
- How to guides
If you find you’re still stuck when it comes to coming up with blog topics, try out some of these content generating tools to get the juices flowing:
Once you’ve settled on your topics and your blog content has been written, drive traffic to it by sharing it on social media and engaging with your audience when they comment.
Don’t have the time, and frankly the energy, to create your own blog content? Get in touch with us and we’ll do it for you!
