If you struggle to drive traffic to your website, you’re not alone. It’s quite a common problem. Website visitors are what’s needed to run a business nowadays. But how do you get them interested? Between all the email campaigns, blog and social media posts, it’s hard to tell if it’s working.
That’s why we’ve listed some ways to get more traffic to your website, generate more leads and improve ROI below.
Build authority
While traffic itself is great, it’s useless if you aren’t managing to capture those leads. To rise above the noise, you need to implement tried and tested methods that most marketers use to create authority while driving traffic over time.
If you don’t have authority, Google won’t trust you. And unfortunately, authority doesn’t happen overnight, it takes time to build.
Understanding website traffic sources
There are essentially two ways to drive traffic to your website. The first is SEO (Search Engine Optimization) which can be achieved through things like blog posts, backend updates, etc. The second is through paid advertising.
Paid ads are effective at driving traffic if you know what you are doing. But they can become quite costly if you don’t. That’s why it’s important to understand things like conversion rates, tracking, and other complexities that come with the territory before you choose this route.
Either way, there are some great options to drive traffic to your website that fall into both categories.
It’s also important to remember that the more organised you are and the better you present your offer from the start, the more likely you are to succeed using the above traffic methods.
How to get traffic to your website
If you’re not tracking the traffic that comes to your website, you’re wasting your time. When you drive traffic to your website, blog or landing page, it’s important that you understand where it’s coming from with the intention of scaling your efforts.
Organic traffic
Organic traffic doesn’t come from ads. Rather, these search results appear when the search term that a user types in correlates to the actual content on your website. Organic traffic can also be referred to as “earned” or “natural” searches.
On-page SEO
Implementing on-page SEO helps your website bring in more traffic by showing up in search engines. Examples of on-page SEO include taking measures to optimise blog content or improve the meta description and title tags.
Local SEO
This is helpful to businesses that own a brick and mortar store. To gather information for local SEO, search engines rely on local content, social pages, links and citations relevant to user’s search results. For example, if someone were to search “Mexican restaurants near me”, the results would be generated according to the user’s location and would list all Mexican restaurants in the area.
Tools like Google My Business help with this by managing your directory listings and citations so that your business shows up in local search results.
Technical SEO
Technical SEO deals with the backend of your website. It looks at how the pages are set up and organised by paying attention to elements like page speed, crawling, indexing and more.
Technical SEO changes to your website are powerful and can result in increases in organic traffic by as much as 50%!
Ways to improve your technical SEO include:
- Fixing broken links and redirects
- Creating an XML sitemap for your subdomains
- Setting up language meta tags
- Adding custom H1 tags and introductions to topic pages
Content creation
Ever heard the saying, content is king? Well, it is. When you create ongoing insatiable content for your website and/or blog, you keep the right visitors coming back for more. But how do you write content that will draw the attention of the right audience?
Follow these 5 steps:
- Identify your buyer personas and find out as much detail as you can about them. For example, job title, age, pain points, etc. (These are the people who you want to target to sell your products or services).
- Do SEO research. Find out what your audience searches for on Google. Then provide content that’s in line with that.
- To start, use the research to write a draft that aims to answer your audience’s questions.
- Then publish the content on your website.
- Finally, promote your content through social media and weekly mailers to generate interest and traffic to your site. The more traffic your content gets, the more likely it will show up in search results.
Additionally, the better your content is, the more engaged your visitors will be. In some cases they will even share your content for you, helping to promote your website without you having to lift a finger.
Paid traffic
Paying for ads is another way you can drive traffic to your website. You can run pay per click or retargeting ads on search engines and display ads or sponsored posts on social media. The best strategies normally include a combination of the above.
Google Ads
If you are paying for Google Ads, make sure to implement Facebook and Google tracking tools for best results.
Google Retargeting Ads
Google retargeting ads is another great way to get more traffic to your website. But not just any traffic, people who have visited your site before and have left for whatever reason without filling in a contact form or completing a purchase.
Google retargeting ads allow you to reach people who’ve already visited your website and aggressively market to them shortly after they have left.
Facebook Ads
Advertising on a platform like Facebook gives you access to massive, worldwide audiences. And as long as your offer is enticing enough, using Facebook ads to convert audiences is easy.
Conclusion
As you can probably tell from the above, driving traffic to your website is a never-ending process, but it’s also a rewarding one that yields results long after you get started. There are so many avenues your future customers can take to reach your website, all you have to do is find one that works best!
