AI Overviews Have Doubled Since Google’s March Core Update: What It Means for SEO and Content Strategy
If you’re in SEO, content marketing, or anything digital, you’ve probably felt it: search is changing fast. And Google’s March 2025 Core Update didn’t just tweak the algorithm, it introduced a whole new player that’s reshaping how we show up in search results: AI Overviews. These AI-generated summaries now appear right at the top of …. Read More
The Rise of AI Influencers: Revolutionising Marketing or Just a Passing Trend?
Artificial intelligence (AI) has been transforming the marketing landscape for years, and the influencer space hasn’t escaped its reach. While scandals involving deepfakes, fake promotions, and virtual adult content have previously cast AI in a dubious light, the emergence of legitimate AI influencers has caught the attention of marketers and consumers alike. AI-generated personalities like …. Read More
The Future Of SEO – Trends and Insights
The world of SEO is rapidly evolving, and as we look toward the future it’s clear that major shifts are on the horizon. With advancements like Google’s integration of generative AI into search, the digital search landscape is already undergoing significant changes. To thrive in this new era, businesses need to find a way to …. Read More
Get The Most Out of AI with These Intuitive Marketing AI Prompts
Garbage in, garbage out. It’s a saying that resonates with coders and now marketers and hands-on business owners trying to navigate the tricky world of AI prompting. In the quest to find useful marketing AI prompts, and after many iterations of similar prompts, we’ve stumbled upon some that seem to strike the right balance. Below …. Read More
How Advertisers are Leveraging AI According to LinkedIn
There has been growing enthusiasm in recent months about using artificial intelligence (AI), particularly within the advertising industry. So much so that LinkedIn’s B2B Marketing Benchmark report recently found that “3 out of 4 B2B marketing leaders plan to start or continue using generative AI.” And that “B2B marketing leaders are beginning to realize that …. Read More
