AI Overviews Have Doubled Since Google’s March Core Update: What It Means for SEO and Content Strategy
If you’re in SEO, content marketing, or anything digital, you’ve probably felt it: search is changing fast. And Google’s March 2025 Core Update didn’t just tweak the algorithm, it introduced a whole new player that’s reshaping how we show up in search results: AI Overviews. These AI-generated summaries now appear right at the top of …. Read More
Why Does Image Alt Text Matter For SEO?
When optimising your website for SEO (Search Engine Optimisation), it’s important not to overlook your website images. It could mean the difference between receiving image search traffic from Google and missing out. So if it’s so important, how do you optimise your images through image alt text? In this blog post, we’ll explain what image …. Read More
Does Google Consider Your Website Spam?
We’ve all experienced the frustration of what is commonly referred to as “website spam”. You know, the kind of scenario that involves you typing in a search query on Google and clicking on the result, only to find that the answer you were looking for is non-existent, or worse, useless… It’s for this reason that …. Read More
How To Claim & Optimise Your Google My Business Listing For Improved Sales
One of the simplest ways to boost your business’s visibility on Google is to claim and optimise your Google My Business (GMB) listing. When you do this you get the opportunity to list your business’s important information, display reviews, posts and so much more. But before you do so, here are a few questions to …. Read More
What is ChatGPT and How is it Useful For SEO?
In the world of digital marketing, search engine optimisation (SEO) is critical for ensuring that your website is easily discoverable by your customers. But with the ever-changing landscape of search engines, it can be challenging for online businesses to keep up with the latest trends and best practices of SEO. Hence the arrival of artificial …. Read More
How Businesses Can Benefit From SERP Features: A Complete Guide
Search engine results pages (SERPs) have evolved tremendously over the years, with Google and other search engines constantly updating their algorithms to provide more relevant and informative results to those searching for results online. One of the biggest changes in recent years has been the introduction of SERP features, designed to provide users with quick, …. Read More
