As a business owner, investing in content creation for marketing is one of the best things you can do because it can prove greatly profitable. In fact, CMI (Content Marketing Institute) reported that making use of content is one of the most effective ways to promote a business and added that “small businesses with blogs get 126% more lead growth than small businesses without.” Taking it a step further, outsourcing your content creation is proven to be more cost-effective for your business in the long run.
Not enough evidence to convince you just yet? Okay, let’s dive into some legit reasons as to why it makes sense to outsource your content creation.
You will free up valuable time to focus on other important business activities
The main reason why businesses choose to outsource their content creation is that they simply don’t have the time. The steps involved in content creation are many and often require some time, making content creation a full-time job in itself. Steps such as researching, writing and publishing content on a regular basis all need to be planned and taken into consideration. And that’s all before you even think about the other important tasks that are a necessary part of content marketing, such as promoting posts on social media and SEO (Search Engine Optimisation).
We are all given a limited amount of hours in a day, so its best to use your time wisely as a business owner and focus on your main goals, which should be growing your business. Put your energy towards the business activities that you know you are good at and make use of your strengths. By leaving the content creation to a professional you will end up with higher quality content and receive more returns on your investment through the leads that you bring in because of that quality content.
Produce more content more often
As mentioned, putting together quality content takes time, time that could be spent doing something more urgent as a business owner. So trust the professionals and let them do what they are good at to build authority among your peers and gather quality leads to help your business to grow. Content creation specialists focus on creating quality content in a timely manner in order to produce more content more often for you.
Outsourcing your content creation is more cost-effective than hiring a full-time copywriter
Outsourcing a copywriter means as a business owner you don’t need to worry about providing medical aid and other full-time employee benefits like annual leave, sick days and a company laptop in order to get the job done. When you choose to outsource your content creation, you get exactly what you pay for, which is consistent high-quality content specifically tailored to suit your business.
Outsourcing offers your business flexibility
If you are a small business that doesn’t yet have a big marketing budget, you have the option to start off slow by choosing only a few pieces of content per month and then gradually increase the amount of content as your business starts to grow.
Fresh ideas and different points of view
Adding someone who you have outsourced to your marketing team most definitely has its benefits. The content creator has likely worked for several different clients in the past and can bring valuable experience and knowledge that they have gained over the years to the table. They are also most likely aware and up to date on current content marketing trends and may be able to assist with new content ideas when your marketing team finds itself out of fresh ideas. Often times, outsourced copywriters can express different concepts in a way that you may have never considered before.
Produce and publish content more efficiently
If there happens to be a topic that is time-sensitive to your specific industry that your business wants to write about, outsourcing will absolutely come in handy. The outsourced content will be created and sent quickly because outsourced content creators are often more motivated and usually get paid per word or per article as opposed to full-time salaried copywriters who perhaps lack the incentive to cultivate time efficiency because they receive a fixed amount of income at the end of each month regardless.
Experiment with different types of content
Blog posts are usually the most popular type of content, but other types of content do exist and continuously do well too. Like social media posts, infographics, emails and of course let’s not forget video content. Infographics are particularly good for boosting SEO (Search Engine Optimisation) on your website, with video marketing producing impressive results too but proving the hardest to produce according to 57% of content marketing specialists.
The proof is in the ROI (Return On Investment) pudding!
Not sure if what you are investing in is all worth it? There is a simple way to find out, just track and measure the results over time!
Here are 3 key things that you can keep an eye out for:
- The number of views and later conversions as a result of a particular piece of content.
- Growth in your social media following.
- Increased sales and revenue as a result of you including content creation into your marketing budget.
Get in touch with us to begin your profitable business journey using content creation today!
