How To Write Customer-Focused Copy
Effective copy is customer-focused copy. Customer-focused copy is about addressing customer’s pain points, wants, goals and desires. It may sound harsh, but most of the time customers don’t care about your business or brand, they care about themselves and what you can offer them. That’s why when marketing your business, it’s best not to waste …. Read More
What is Copywriting?
Companies, big and small, spend a lot of money on copywriting services each year, and for good reason. Effective copywriting is essential for creating brand awareness, finding customers, and making sales. Businesses that advertise their products and services without the help of a good copywriter don’t always get the results that they are looking for. …. Read More
Why Certain Videos Go Viral
You’ve seen those viral videos. They get posted, and suddenly everyone is watching them and talking about them. Why? Because they’re funny, interesting or just plain weird. But why do some videos go viral while others languish in obscurity? It’s a question researchers have been asking for years, and no one has found a definitive …. Read More
How To Use Creator Collaborations & Branded Content Tags On Facebook
If your business is the type that embraces influencer collaborations, partnerships and branded content on Facebook then there are two new features you need to know about, Creator Collaborations and Branded Content Tags. These two new features facilitate smoother collaborations between influencers and brands, leading to more exposure and reach. They also add an extra …. Read More
How to Create Content Using A Data-Driven Marketing Approach
Creating content that engages and informs audiences requires a certain amount of planning rather than just relying on guesswork, the equivalent of throwing spaghetti against the wall to see what sticks. One proven technique to create content that grabs audiences’ attention is to use a data-driven marketing approach. Data-driven marketing helps you collect, analyse and …. Read More
Which Types of Content Perform Best On Instagram?
Instagram is continually evolving, so creating a consistent flow of engaging content can be challenging. But thankfully, not impossible. With the introduction of new features like Stories, Reels and IGTV over the last few years, brands have been offered a one-of-a-kind opportunity to tell incredible stories using visual material. In addition, being able to understand …. Read More
Will Content Creation Be Automated One Day?
Automation is already here, whether we like it or not. But it’s not all bad news… Automation has worked to improve our everyday lives for the better. And it’s because of this that AI (artificial intelligence) exists and continues to make waves, particularly in the business tools we now use. AI has become so useful, …. Read More
How Much Content Is Too Much Content?
Is there such a thing as too much content? Maybe. Creating content is no easy task, and while other marketing tasks can easily be streamlined using third party tools, creating high-quality content is not one of them. It takes a lot of time and creative effort to create content that catches an audience’s attention and …. Read More
Why Content Creation Is Important
Where is the first place you go when you have a burning question that nobody can answer? Google, right? And why not? Google answers over four billion queries every day. When you type your questions into Google, the answers that come up are what’s known as content. Content keeps us informed, answers our questions, entertains …. Read More
What A Content Specialist Can Do For Your Brand
In order to stand out in a cluttered marketing landscape, brands need tailored and innovative strategies that connect with the sophisticated habits of modern audiences. Using branded content is one way to do this, along with a content specialist that can help make sure a brand’s voice is effectively heard and engaged with by the …. Read More
