How B2B Content Marketing Works
For many B2B brands, content marketing forms the basis of the customer acquisition strategy, and for good reason! A solid content marketing strategy can serve as a phenomenal growth engine. In this guide, we’ll guide you through what B2B content marketing is, how it works, and how to put together a content marketing strategy built …. Read More
What A Content Specialist Can Do For Your Brand
In order to stand out in a cluttered marketing landscape, brands need tailored and innovative strategies that connect with the sophisticated habits of modern audiences. Using branded content is one way to do this, along with a content specialist that can help make sure a brand’s voice is effectively heard and engaged with by the …. Read More
How To Craft A Compelling Content Marketing Strategy In 2022
Despite many advancements in technology and human psychology over the years, the cornerstone of content marketing remains the same. To provide value as a way to build authority, community and trust. Over the years marketers have found new ways to refine the process by learning to become more strategic and focused, and improving ways to …. Read More
How Content Marketing Agencies Have Changed In 2022
Content marketing is continually changing and evolving. Many think that the reason for this is primarily due to all the pressures from Google to produce better content. Since they control about 90% of all search traffic. But that’s not the whole truth. It turns out that much of the industry’s pressure to perform better is …. Read More
9 Signs It’s Time To Hire A Content Marketing Agency
Making the decision to hire a content marketing agency to help manage your marketing full-time can seem daunting. Although you may have concerns about working closely with an agency, the benefits often outweigh the risks. Provided you choose carefully when deciding who to partner with. To put your mind at ease and help you decide, …. Read More
How To Save Time And Build Momentum Using A Marketing Platform
Having a powerful marketing platform that you can rely on, amongst other tools, can make a huge difference in the way your business operates. Saving you time and helping you to work more efficiently. Imagine having an all in one marketing tool that could help you manage customer relationships (CRM), segmentation and personalisation, brand design, …. Read More
How Your Business Can Succeed With Social Media Marketing
Everybody is on the internet these days, the UN even declared that it should be a basic human right back in 2016. See PDF link here. About 5.27 billion people use the internet on their phones, which equates to about two-thirds of the global population. Out of those 5.27 billion people, about 54% use social …. Read More
What Are Content Pillars And How Can You Use Them?
Using content pillars for your social media posts helps you to stay organised, get inspired and ultimately, allows you to create high-quality content that your audience will love. Below we explain what content pillars are and offer some top tips on how to create and apply them to your social media content strategy. What are …. Read More
6 B2B Content Marketing Trends To Watch In 2021
If you’re a B2B business owner who isn’t investing in content marketing, you’re in the minority according to smallbiztrends.com. Investing in a good content marketing strategy is essential for B2B businesses if they want to attract, educate, and keep clients through something known as the buyer’s journey. And blogs are among the primary three forms …. Read More
How To Use Digital Ads Together With Content Marketing
A while ago HubSpot issued a survey in an effort to find out which types of digital ads people disliked the most. The results came back, with the majority of people agreeing that the most disliked ads were pop-ups, mobile ads (designed to be clicked accidentally), pre-rolls and banner ads. They also agreed that these …. Read More
