Lessons Businesses Can Learn From The 2023 Bud Light Controversy
2023 has, so far, proved a challenging year for Bud Light (a well-known American beer brand with a mostly conservative audience). And it all started with a social media campaign that the brand ran back in April. In this campaign, Bud Light chose to partner with the now infamous TikTok transgender star, Dylan Mulvaney on …. Read More
Brands That Are Killing It on TikTok Right Now
In this post, we look at how brands are killing it on TikTok (even to the point of going viral) and why you should be leveraging TikTok marketing for your business in 2023. To help you understand why these brands are so successful, we focus on the ones with the most followers, engagement, and creativity. …. Read More
The Benefits Of Including Ephemeral Content In Your Social Media Marketing Strategy
If you’ve already got a social media marketing strategy in place for your business, you’re on the right track! You might, however, be overlooking ephemeral content and the value that it brings. Maybe you’re favouring long-form and feed social media content over ephemeral content to achieve your social media marketing goals. Or perhaps you’re already …. Read More
Are Twitter Ads Worth Looking At For Your Business In 2024?
Before you start investing in Twitter ads, you may be curious as to why these types of ads would be beneficial to your business. For starters, the platform has improved its targeting capabilities and new ad formats since Elon Musk took over the company, making your chances of growing your reach exponential, and at a …. Read More
How To Generate Leads On Social Media
In an age where our phones might as well become extensions of our hands, social media marketing has become crucial for businesses of all sizes. Particularly businesses that want, and more importantly, need to be seen to remain top of mind in the digital space. With billions of active users on different platforms, social media …. Read More
Why TikTok Is The Place To Be In 2023
TikTok (the social media platform that took the world by storm a few years ago) has become one of the most downloaded apps in the world, with over 1 billion active users. Making short-form videos one of the top content marketing trends for 2023! So much so that according to HubSpot, 90% of marketers who …. Read More
Why Scheduling Social Media Posts is a Must for Brands In 2024
From freeing up time in your workday to driving traffic to your brand’s website and increasing productivity, scheduling social media posts is a trusted and proven way to increase your brand’s engagement and grow your brand’s following. And thanks to many free, easy-to-use tools, like Meta Business Suite and Planoly, you can schedule a whole …. Read More
Elevate Your Social Media Strategy: The Key to High-Quality Engagement
With so much content being shared on social media on a daily basis, it can be challenging to stand out as a brand and grow your social media following. One of the key ways to achieve this is through high-quality engagement. In this blog post, we’ll discuss what high-quality engagement is, why it’s crucial, and …. Read More
How To Get Discovered As A Brand on TikTok
According to AdWeek, TikTok has become the go-to “search engine” for Gen Zs. Yes, the younger generation prefers to see UGC (user-generated content) from everyday consumers as opposed to reading reviews, recommendations and tips on Google when it comes to making a purchase. So if your brand is on the social media platform, now’s the …. Read More
How To Advertise On TikTok In South Africa | A Comprehensive Guide
It’s no surprise that businesses all over South Africa, and the world, are clamouring to advertise on the insanely popular social media platform, TikTok. The short, fun, and oftentimes quirky videos found on the platform provide a refreshing take on what is typically shown by advertisers, i.e. heavily edited professional videos that come across, oftentimes, …. Read More
