How Your Business Can Succeed With Social Media Marketing
Everybody is on the internet these days, the UN even declared that it should be a basic human right back in 2016. See PDF link here. About 5.27 billion people use the internet on their phones, which equates to about two-thirds of the global population. Out of those 5.27 billion people, about 54% use social …. Read More
What Corporate Image Is, And Why It Matters
Corporate image is your brand’s public perception, which is shaped through marketing and advertising. It’s a carefully crafted narrative about your business that the public gets to see. But what ultimately determines your corporate image, are the actions your company takes. For example, developing innovative products and services, following ethical business practices, sticking to your …. Read More
4 Ways You Can Build B2B Brand Awareness Online
If you are a start-up B2B business, then you’re probably no stranger to the struggles of making a name for yourself. Standing out from the competition is not always easy because your brand and messages need to be everywhere your customers are. Smart business owners quickly discover that what works well for B2C businesses doesn’t …. Read More
Write The Perfect Business Plan In Just 9 Steps
Starting a business can be so exhilarating, and with a little planning it’s possible to manage expectations and take action with a sense of purpose toward building your business. Beyond giving it your all, it’s important to direct your energy to the right tasks, especially at first. A business plan should be the first step …. Read More
Brand Building Isn’t Just A Happy Accident
All brands are businesses, but not all businesses are brands unless they take steps to build a brand identity. The barriers to building a business are surprisingly low, but the opposite is true when building a brand. Now, I know what you might be thinking, isn’t the word ‘brand’ synonymous with the word ‘business’? Not …. Read More
The Only Content Strategy You Will Ever Need
If you’re a business owner just starting out with little to no cash flow and in need of some information on how to create an effective content marketing strategy to market your product or service, you’ve come to the right place! The below content strategy is designed to be repeatedly innovative, engaging and always up-to-date …. Read More
5 Common Social Media Marketing Mistakes To Avoid In 2021
There is no doubt that social media has become a big part of our lives and in turn, an important vehicle for marketing your business online. Using social media correctly for marketing allows you many opportunities to reach your target audience through numerous social channels. But if you make the unfortunate mistake of using them …. Read More
Why Evergreen Content Has An Enduring Authority
It’s a myth that content marketing needs to be timely and only speak to topics that occur in the moment to be relevant and have an impact on audiences. The reality is it doesn’t have to be time-sensitive in order to be effective. In fact, content with a shelf life will most likely get lost …. Read More
Relationship Building In Difficult Times
Meetings and events have always been an important part of business and believe it or not, an essential and effective way of building client relationships. There is something about meeting someone in person that helps us to gauge and trust whether we feel comfortable doing business with them or not. Since the year 2020 however, …. Read More
How Having A Style Guide Can Help Your Business
Running a small business comes with a few notable benefits, namely, ample flexibility and independence. And it’s these benefits that often times allow business owners to make decisions independent of larger parent corporates which can be immensely satisfying and rewarding. Small business owners have the luxury of developing and being able to personalise their own products …. Read More
