7 Smart Ways Businesses Can Survive Load Shedding
Not too long ago we all bore witness to stage 8 load shedding that was implemented by Eskom, South Africa’s government state-owned enterprise and the largest producer of electricity in Africa. Stage 8 was the highest stage South Africa had ever seen, resulting in the worst blackout experienced by the country. In light of this …. Read More
What Does Black Friday Mean For Businesses?
Black Friday is almost upon us and we all know what usually comes with it, a mix of panic and excitement from both the consumer and the business owner! We take a look at this crazy, once a year opportunity and identify some of the ways you can use this day to your business’ advantage. …. Read More
Brand Awareness For Your Business Through Social Media
You may have heard the words ‘brand awareness’ being thrown around at one time or another and as a result, may be asking yourself, what exactly is this term ‘brand awareness’? What is brand awareness? Brand Awareness is the way in which a large number of consumers or clients recognise and remember your business. It …. Read More
Why Buying Instagram Followers Can Hurt Your Brand
Have you ever felt tempted to buy Instagram followers in order to fast track the process of success for your business? Or maybe you have succumbed to the temptation and have bought some already, believing that this might serve as a really is a good solution to your problem, that being a lack of followers? …. Read More
YouTube Versus Vimeo | Which Is Best For Your Business?
By now we have all heard of and know about the video-sharing platform, YouTube and most likely, view it’s content regularly. But not so much it’s understated cousin, Vimeo. At first glance, one may assume that the two video platforms serve the same function, but upon digging deeper, we found that the only thing these …. Read More
What Are Chatbots and How Can They Help My Business?
It may surprise you to learn that chatbots are not a new technology. In fact, they were first developed way back in 1966. And the first-ever bot was named ELIZA. This bot was designed to mimic human conversation and answer very simple decision tree questions. It worked by passing the words that users entered into …. Read More
How to Use Instagram Hashtags to Benefit Your Business
Ok, so we know that Instagram is said to be the new home for brands who want to make an impact on social. But did you know that using Instagram hashtags is just as important as the post itself if you want to successfully promote your business online? If your posts contain hashtags, this helps …. Read More
The Age Of Social Media and Why It’s Important For Your Business
We have all used social media sometime in our lives for recreational purposes, but have you ever considered using it as a tool for your business? With the new technologies available, marketing your business to your customers has become easier than ever. Not only that, but several businesses have embraced the change and now use …. Read More
