What Blog Posts Can Do For Your Business
When you own a business, it’s important to have an online presence. Having a website with a blog section is a great start, as blogging proves valuable for search engine optimisation. It’s just a fact that blogging about topics that people find interesting or valuable equals great results, with one study citing a 434% increase …. Read More
Remote Working Amid The Coronavirus
Business owners all over the world are somewhat being forced to turn to and embrace remote work options more than ever before in an effort to try and keep their businesses afloat due to the recent mandatory global lockdown that various governments have put into effect to try and combat the virus outbreak known as …. Read More
How Will The Covid 19 Outbreak Affect South African Businesses?
The World Health Organisation’s (WHO) China branch first became aware of a few reports of a then-unknown virus responsible for pneumonia cases within the city of Wuhan, a region of Eastern China on 31 December 2019. The Covid 19 virus, as it was later identified, began as an epidemic concentrated in a small part of …. Read More
Why Facebook Messenger Can Be A Great Tool For Business
If your business owns a Facebook account, then you must know that Facebook Messenger is one of the most important messaging apps a brand can use when their objective is to connect with clients and customers alike. In the information age, direct messaging is without a doubt the most preferred way clients and customers use …. Read More
How to Strategically Find Your Target Audience on Social
Let’s start at the beginning by first defining what a social media target audience is. It is typically an audience who have been identified that a brand wishes to appeal to. Identifiers used to determine this group include, demographics such as age, job title, income level, education, location, and general behaviour. Using the information collected …. Read More
Remarkable Social Media Campaigns of 2019 | A Case Study
This week we looked at the subject of social proof concerning social media marketing and put together a case study that showcases a few of the most successful social media campaigns of 2019 below. Pantone and Adobe Every year, the Pantone Color Institute announces a new colour that is said to be on-trend for that …. Read More
Is Email Marketing Worth Including in Your Online Marketing Strategy?
Email marketing has been around for a long time and there is a reason for this. It works! What better way to reach your audience than through email marketing? It has served as an effective way for marketers to communicate with consumers for decades and provides a smart solution for business growth. It’s a platform …. Read More
What Kind of Content Does Best on Facebook?
Having a Facebook Page for your brand is a great first step to take when growing your online presence. Not to mention having an online social media presence means you can market your products or services to an appropriate audience for a reasonable amount while generating leads. But this isn’t an easy process and it …. Read More
What is Content Creation and How is it Helpful in Building Your Brand?
Content Creation can take many forms and honestly is an art in its own right. The whole process of creating content involves focusing on a relevant topic that needs highlighting within an industry and from there, deciding on the best form in order for it to resonate with an intended audience. A great deal of …. Read More
What is Digital Marketing And What Can It Do For Your Business?
This is a common question and one that needs to be put into simple terms before we move on to what digital marketing can do for you and your business. Simply put, digital marketing is a form of advertising that is delivered through digital channels. Some examples of these digital channels include social media, apps, …. Read More
