Everything You Need To Know About Instagram Lite
With more than 1 billion active monthly users, Instagram is fast becoming one of the main sources of social media entertainment among teens and young adults aged 25-34. The app is used by individual users, influencers, brands and businesses who all post high-quality photo and video content in an effort to engage and influence their …. Read More
How To Use Hashtags That Work Best For Your Brand
Whichever social media platforms your brand includes in its strategy, knowing how to use hashtags will do wonders to boost both reach and engagement. Your brand can do a lot more than just relying on popular hashtags like #ThrowbackThursday or #MondayMotivation. Below we show you the basics and break down how to effectively use hashtags …. Read More
Social Media Marketing Essentials
Believe it or not, creating a solid social media strategy for your business requires a lot of imagination, planning and hard work. And like it or not, social media is here to stay, which means that your business needs to be marketing on social platforms to get noticed and stay relevant. As soon as you …. Read More
What Are Content Pillars And How Can You Use Them?
Using content pillars for your social media posts helps you to stay organised, get inspired and ultimately, allows you to create high-quality content that your audience will love. Below we explain what content pillars are and offer some top tips on how to create and apply them to your social media content strategy. What are …. Read More
How To Beat The Instagram Algorithm & Get Your Content Seen In 2022
If you weren’t already aware, the Instagram algorithm has changed, yet again. Which means that everything you have been doing so far to gain followers and reach needs to change accordingly. In an effort to help you understand these new changes, we did some research by looking at what Instagram had to say about the …. Read More
How Social Media Algorithms Work
Today’s most popular social networks all have algorithms that aim to balance content on your feed by providing you with a variety of posts from different pages, groups and people. This is done in an effort to create a better user experience. The only problem with this is that these social media algorithms constantly change, …. Read More
Create An Eye-catching Instagram Profile In Just 5 Steps
Instagram is a great platform to promote your brand online because, according to the latest statistics, 90% of people on Instagram follow a business and 2 out of 3 business profile visits are from people who don’t follow them yet. With that many visits, it’s easy to see how you can expand your business’ reach …. Read More
5 Common Social Media Marketing Mistakes To Avoid In 2021
There is no doubt that social media has become a big part of our lives and in turn, an important vehicle for marketing your business online. Using social media correctly for marketing allows you many opportunities to reach your target audience through numerous social channels. But if you make the unfortunate mistake of using them …. Read More
Should Your Business Be Advertising On TikTok?
TikTok was born out of an app originally called Musical.ly which was created back in 2014. The music sharing app quickly became popular and was among the top 100 downloaded apps in both 2014 and 2015 respectively. Back then Musical.ly users posted a whopping average of 13 million videos per day. When it was bought …. Read More
How To Create Facebook Ads That Work
When reaching out and advertising to a potential audience of nearly 3 billion users on Facebook, your first goal should be to get your ad and your messaging just right. There’s no point in spending money if your ad isn’t at least good. But connecting with your ideal audience isn’t always easy and to add …. Read More
