Luxury brands understand that marketing their products involves a journey. One that encompasses exclusivity, quality, craftsmanship, and a bit of an artistic flair. It’s about making the customer feel sophisticated, high class and like they are a part of something special. It’s also about understanding that customers seek more than the product itself, they seek …. Read More
Influencer marketing has been proven to be successful when it comes to expanding the reach of brands on social media. But it’s not a one-size-fits-all approach, and in most cases requires some research and planning. Below we’ll show you how to make influencer marketing work for your brand, but first, let’s get into what influencer …. Read More
LinkedIn is a totally different beast when compared to other social media networks because its algorithm is intentionally designed to prevent content from going viral. Yes, you read that correctly. The LinkedIn algorithm is designed to prioritise showing users only the most relevant professional advice and expertise. So when it comes to the content your …. Read More
Attracting more followers on Instagram is important when it comes to scaling your marketing efforts. But how do you do this organically, especially if you have fewer than a thousand followers? Well, unless you’re famous, it can be hard to attract a massive following on Instagram without some form of hard work. And it can …. Read More
Ever since TikTok streamlined its online shopping experience by partnering with Shopify to launch TikTok Shopping, it feels like the platform is a sort of self-contained internet. Offering almost everything you could think of. From wildly popular internet famous users creating viral trends to very niche accounts sharing hyper-specific obsessions. It’s a real mish-mash of …. Read More
It’s time to embrace TikTok as a viable lead generator if you haven’t already. The importance of TikTok can no longer be understated, as the social media platform now has over 1 billion monthly active users and is currently the most downloaded app globally. It’s also the app that Millennials spend the most time on, …. Read More
If you run an e-commerce business, big or small, it’s important to prepare for and take advantage of the biggest upcoming opportunity of the year, Black Friday! Black Friday is often synonymous with unbeatable deals and has become so popular that, according to Bizcommunity, FNB cardholder consumers in South Africa spent a whopping estimated R2.5bn …. Read More
We’ve all experienced the frustration of what is commonly referred to as “website spam”. You know, the kind of scenario that involves you typing in a search query on Google and clicking on the result, only to find that the answer you were looking for is non-existent, or worse, useless… It’s for this reason that …. Read More
Let’s face it, sustaining social media engagement these days (especially for brands) can be quite a challenge. With so much going on online, grabbing and keeping your audience’s attention can be difficult. If you hope to receive any kind of engagement, your content needs to be genuinely good. You also need to know the likes …. Read More
Programmatic advertising has been a buzzword for many years in the marketing industry, and for good reason. The term “Programmatic advertising” refers to how ads are bought and sold in the advertising space and is different from traditional media buying in that it uses automation to analyse user signals to serve ads to the right …. Read More
Despite many advancements in technology and human psychology over the…
Have you ever felt tempted to buy Instagram followers in…
According to AdWeek, TikTok has become the go-to “search engine”…
In today’s hyper-competitive marketplace, marketing isn’t just about throwing spaghetti…
Copywriting is arguably one of the most important aspects of…