You probably know LinkedIn best for its professional networking capabilities. But did you know about its powerful ad platform? LinkedIn ads not only allow you to reach your marketing goals with more ad options but can be used alongside your pay-per-click (PPC) campaigns as well. Complimenting your presence on Facebook, Instagram, Google and more. If …. Read More
There are hundreds of social media apps to choose from these days, but are most of them any good? To help answer that question, we’ve compiled a list of top social media platforms you should be paying attention to in 2024. But first, let’s take a quick look at the social media trends of 2024. …. Read More
Copywriting is arguably one of the most important aspects of marketing and advertising. It involves creating compelling text, either written or spoken, designed to get people to take some kind of action. It’s basically a call to action but on a much larger scale. The job of a copywriter is to get people to feel, …. Read More
One of the simplest ways to boost your business’s visibility on Google is to claim and optimise your Google My Business (GMB) listing. When you do this you get the opportunity to list your business’s important information, display reviews, posts and so much more. But before you do so, here are a few questions to …. Read More
Adding calls to action to your website and blog will certainly help visitors to find your conversion pages more easily. But are your calls to action (CTAs) powerful enough to capture people’s attention? The truth is you won’t know until you begin testing. So here are 9 tests that you can run on your website …. Read More
The pricing of your product or service can present somewhat of a challenge. Price your product too high and you risk alienating the majority of your potential customers. Price it too low and you could end up not bringing in enough revenue to sustain your business. So how do you find a balance? That’s what we’re …. Read More
There has been growing enthusiasm in recent months about using artificial intelligence (AI), particularly within the advertising industry. So much so that LinkedIn’s B2B Marketing Benchmark report recently found that “3 out of 4 B2B marketing leaders plan to start or continue using generative AI.” And that “B2B marketing leaders are beginning to realize that …. Read More
Twitter’s logo has officially been rebranded to an “X”. This comes after the owner, Elon Musk, made the change to the iconic blue bird logo on Monday the 24th of July 2023, marking a major shift since his takeover of the company. During the rebrand, the popular social media app remained live and the new …. Read More
The newly launched Threads by Instagram has already amassed 100 million users in less than a week. The app, primarily designed for text messaging, saw a meteoric rise in the number of sign-ups in the first 48 hours. And according to all the Threads badges popping up on users’ Instagram profiles, there are currently over …. Read More
Nowadays everybody is in a rush. A rush to see instant results from anything they invest in, and social media marketing is no exception. But let’s get real, it’s not realistic to expect returns from social media marketing right away, because new businesses first need to introduce themselves to their audience by creating brand awareness …. Read More
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