2023 has, so far, proved a challenging year for Bud Light (a well-known American beer brand with a mostly conservative audience). And it all started with a social media campaign that the brand ran back in April. In this campaign, Bud Light chose to partner with the now infamous TikTok transgender star, Dylan Mulvaney on …. Read More
Perhaps you’re already using tools to measure your customers’ online behaviour like clicks, bounces and conversions. And this may lead you to believe that you’re already tracking everything you need to know about the users who interact with your website. But what about all the small, seemingly insignificant actions that happen in between? This is …. Read More
Content marketing has emerged as a vital strategy for engaging audiences and driving business growth. However, creating an effective content calendar can be time-consuming and resource-intensive. That’s where ChatGPT comes into play. In this blog post, we’ll explore why using ChatGPT for content calendar creation can better your marketing efforts and more importantly, how to …. Read More
In this post, we look at how brands are killing it on TikTok (even to the point of going viral) and why you should be leveraging TikTok marketing for your business in 2023. To help you understand why these brands are so successful, we focus on the ones with the most followers, engagement, and creativity. …. Read More
Artificial intelligence is revolutionising the way we approach content marketing, and ChatGPT is no exception. As an AI language model, it has the ability to function as a low to mid-level copywriter. It does this by leveraging meta-learning and advanced natural language processing capabilities. In this blog post, we’ll explore how ChatGPT is impacting content …. Read More
Whether you’re heading up a global conglomerate or you’re the owner of a local biltong shop, having a powerful content strategy will serve as your road map to marketing success. In this short guide, you’ll learn what a content strategy is, why you need one, and the 4 major key components. What is a content …. Read More
In the world of digital marketing, search engine optimisation (SEO) is critical for ensuring that your website is easily discoverable by your customers. But with the ever-changing landscape of search engines, it can be challenging for online businesses to keep up with the latest trends and best practices of SEO. Hence the arrival of artificial …. Read More
If you’ve already got a social media marketing strategy in place for your business, you’re on the right track! You might, however, be overlooking ephemeral content and the value that it brings. Maybe you’re favouring long-form and feed social media content over ephemeral content to achieve your social media marketing goals. Or perhaps you’re already …. Read More
Before you start investing in Twitter ads, you may be curious as to why these types of ads would be beneficial to your business. For starters, the platform has improved its targeting capabilities and new ad formats since Elon Musk took over the company, making your chances of growing your reach exponential, and at a …. Read More
In an age where our phones might as well become extensions of our hands, social media marketing has become crucial for businesses of all sizes. Particularly businesses that want, and more importantly, need to be seen to remain top of mind in the digital space. With billions of active users on different platforms, social media …. Read More
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