The December holiday period is usually a time when people, surrounded by family, friends, good food and traditions, naturally start to slow down for some much-needed rest and relaxation. As a company, you and your team might be wondering how you can stay motivated and productive for this last stretch. To help prevent you and …. Read More
According to AdWeek, TikTok has become the go-to “search engine” for Gen Zs. Yes, the younger generation prefers to see UGC (user-generated content) from everyday consumers as opposed to reading reviews, recommendations and tips on Google when it comes to making a purchase. So if your brand is on the social media platform, now’s the …. Read More
It’s no surprise that businesses all over South Africa, and the world, are clamouring to advertise on the insanely popular social media platform, TikTok. The short, fun, and oftentimes quirky videos found on the platform provide a refreshing take on what is typically shown by advertisers, i.e. heavily edited professional videos that come across, oftentimes, …. Read More
Looking to improve your website on a budget and without all the custom development? Then website plugins are the answer. Website plugins are great for improving the overall functionality of your site. Possessing the ability to change visual elements, add extra content, and allow for smooth integrations between your site and certain tools. But the …. Read More
When we examine most of today’s workplace culture, it reveals that long hours and excessive busyness (resulting in a lack of sleep) have sadly become a badge of honour. But the truth is, sustained exhaustion is not a badge of honour, it’s a mark of foolishness. Actions geared towards less (for example, taking a few …. Read More
Building a keyword strategy is by no means a quick task, but it can be easy if you know what to look for. It involves deciding which relevant keywords to target in organic search. But what it all boils down to is being able to find keywords that: Potential customers are searching for Your business is …. Read More
The Metaverse, although still relatively new, brings with it a whole host of new opportunities for consumers and brands alike. The only problem seems to be that most of us don’t really know what it is, who uses it, why they use it and whether it’s worth including in digital marketing strategies. To gain some …. Read More
If your business is the type that embraces influencer collaborations, partnerships and branded content on Facebook then there are two new features you need to know about, Creator Collaborations and Branded Content Tags. These two new features facilitate smoother collaborations between influencers and brands, leading to more exposure and reach. They also add an extra …. Read More
If you’re a budding entrepreneur who hasn’t started using social media as a marketing tool for your business, it’s time to join the thousands of others who already do. Below we provide some top tips on how you can use social media to grow your business and delight your customers in the process. Increase your …. Read More
Creating content that engages and informs audiences requires a certain amount of planning rather than just relying on guesswork, the equivalent of throwing spaghetti against the wall to see what sticks. One proven technique to create content that grabs audiences’ attention is to use a data-driven marketing approach. Data-driven marketing helps you collect, analyse and …. Read More
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