Lessons Businesses Can Learn From The 2023 Bud Light Controversy
2023 has, so far, proved a challenging year for Bud Light (a well-known American beer brand with a mostly conservative audience). And it all started with a social media campaign that the brand ran back in April. In this campaign, Bud Light chose to partner with the now infamous TikTok transgender star, Dylan Mulvaney on …. Read More
What Corporate Image Is, And Why It Matters
Corporate image is your brand’s public perception, which is shaped through marketing and advertising. It’s a carefully crafted narrative about your business that the public gets to see. But what ultimately determines your corporate image, are the actions your company takes. For example, developing innovative products and services, following ethical business practices, sticking to your …. Read More
To Build A Powerful Brand You Have To Be Authentic
Powerful brands don’t look to consumers to define them, they do what they believe and customers follow. Customers can see what’s real and what’s not and they aren’t afraid to let you know! They recognise when businesses fail to keep their promises and when they are being disingenuous. But who can blame these brands? They …. Read More
Should Your Brand’s Content Be Authoritative Or Agreeable?
If you were to ask a marketer what their idea of the ideal brand voice would be, they’d probably answer somewhere between conversational and agreeable and they’d be right to some degree. Using clear, ordinary and familiar language when speaking to an audience is good and it makes content easy to understand. But there is …. Read More
