What to Do When You’re Getting No Sales: A Guide to Turning Things Around
Dry spells in sales can be some of the most disheartening moments in an entrepreneur’s journey. It’s easy to feel stuck, frustrated, or even question your abilities. However, these tough patches are often temporary and present opportunities for growth and improvement. Here’s how you can navigate through a “no-sales” phase and come out stronger on …. Read More
5 Ways To Get Into Your Customer’s Heads
Today’s customers are more knowledgeable and discerning than ever before. Everywhere you look you are likely to find at least two other companies doing what you do. But that’s no reason to shy away from creating messaging that speaks to your audience. In fact, it’s reason to pay even more attention to your messaging. You …. Read More
TikTok Metrics You Need To Be Monitoring
If your business is on TikTok and you haven’t been monitoring your metrics, now’s the time to start. The app is fast becoming a brand discovery and shopping platform so it’s best to get ahead of the curve while you still can. TikTok Insights is a must-have for all businesses to start. The feature makes …. Read More
What is Copywriting?
Companies, big and small, spend a lot of money on copywriting services each year, and for good reason. Effective copywriting is essential for creating brand awareness, finding customers, and making sales. Businesses that advertise their products and services without the help of a good copywriter don’t always get the results that they are looking for. …. Read More
How to Conduct A Competitive Analysis (A 5-Step Process)
Every time we help a new brand, the first thing we do is conduct a competitive analysis. This helps us to understand the brand’s positioning in the market. It also assists us with identifying the brand’s competitors, strengths, and weaknesses and reveals where they can improve. In this blog, we break down the various steps …. Read More
How To Market Your Luxury Brand
Luxury brands understand that marketing their products involves a journey. One that encompasses exclusivity, quality, craftsmanship, and a bit of an artistic flair. It’s about making the customer feel sophisticated, high class and like they are a part of something special. It’s also about understanding that customers seek more than the product itself, they seek …. Read More
How To Generate Leads On TikTok
It’s time to embrace TikTok as a viable lead generator if you haven’t already. The importance of TikTok can no longer be understated, as the social media platform now has over 1 billion monthly active users and is currently the most downloaded app globally. It’s also the app that Millennials spend the most time on, …. Read More
Gear Up for Black Friday With These 10 Tips
If you run an e-commerce business, big or small, it’s important to prepare for and take advantage of the biggest upcoming opportunity of the year, Black Friday! Black Friday is often synonymous with unbeatable deals and has become so popular that, according to Bizcommunity, FNB cardholder consumers in South Africa spent a whopping estimated R2.5bn …. Read More
Boost Your Conversion Rates With These 9 Call To Action Changes
Adding calls to action to your website and blog will certainly help visitors to find your conversion pages more easily. But are your calls to action (CTAs) powerful enough to capture people’s attention? The truth is you won’t know until you begin testing. So here are 9 tests that you can run on your website …. Read More
How To A/B Test Your Pricing For Explosive Growth
The pricing of your product or service can present somewhat of a challenge. Price your product too high and you risk alienating the majority of your potential customers. Price it too low and you could end up not bringing in enough revenue to sustain your business. So how do you find a balance? That’s what we’re …. Read More
