Tag: online marketing

Content For Your Business Is Everything Now

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Let’s get real for a moment and acknowledge that we are currently facing a global economic downturn. Which, if history is anything to go by, means dramatic changes both in the market and in how we do things. This reality means an inevitable lack of resources due to budget cuts that will force people to think ….  Read More

Reduce Your Website’s Loading Time Using These 4 Techniques

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When going online, the general consensus is that people don’t like to be kept waiting. They expect snappy results when seeking answers to their unanswered questions. Even a one-second delay can mean the difference between a user choosing to remain on your site to read what you have to say or jump straight out again ….  Read More

Why You Should Outsource Content Creation For Your Business

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As a business owner, investing in content creation for marketing is one of the best things you can do because it can prove greatly profitable. In fact, CMI (Content Marketing Institute) reported that making use of content is one of the most effective ways to promote a business and added that “small businesses with blogs ….  Read More

Why Blog Posts Fulfil an Important Business Function

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Having an active blog posts page as a part of your website is directly linked to the success of your business’ marketing efforts. So it’s important to invest in a dynamic blog that will promote and support those business efforts. Without a blog, your business will most likely experience a number of issues such as ….  Read More

Help Your Brand’s Visibility With These Organic Marketing Strategies

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Businesses all over the world have had to tighten their belts and adjust to new ways of living and working since the Covid19 outbreak. Since then, it has never been more imperative to protect your business from going under. This trying time requires the reassuring and securing of your clients and customers to avoid your ….  Read More

How Will The Covid 19 Outbreak Affect South African Businesses?

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The World Health Organisation’s (WHO) China branch first became aware of a few reports of a then-unknown virus responsible for pneumonia cases within the city of Wuhan, a region of Eastern China on 31 December 2019. The Covid 19 virus, as it was later identified, began as an epidemic concentrated in a small part of ….  Read More

How to Strategically Find Your Target Audience on Social

Social Mediabusinessdigital marketingonline marketingsocial mediasocial strategytarget audience

Let’s start at the beginning by first defining what a social media target audience is. It is typically an audience who have been identified that a brand wishes to appeal to. Identifiers used to determine this group include, demographics such as age, job title, income level, education, location, and general behaviour. Using the information collected ….  Read More