Help Your Brand’s Visibility With These Organic Marketing Strategies
Businesses all over the world have had to tighten their belts and adjust to new ways of living and working since the Covid19 outbreak. Since then, it has never been more imperative to protect your business from going under. This trying time requires the reassuring and securing of your clients and customers to avoid your …. Read More
Why Facebook Messenger Can Be A Great Tool For Business
If your business owns a Facebook account, then you must know that Facebook Messenger is one of the most important messaging apps a brand can use when their objective is to connect with clients and customers alike. In the information age, direct messaging is without a doubt the most preferred way clients and customers use …. Read More
How to Strategically Find Your Target Audience on Social
Let’s start at the beginning by first defining what a social media target audience is. It is typically an audience who have been identified that a brand wishes to appeal to. Identifiers used to determine this group include, demographics such as age, job title, income level, education, location, and general behaviour. Using the information collected …. Read More
Remarkable Social Media Campaigns of 2019 | A Case Study
This week we looked at the subject of social proof concerning social media marketing and put together a case study that showcases a few of the most successful social media campaigns of 2019 below. Pantone and Adobe Every year, the Pantone Color Institute announces a new colour that is said to be on-trend for that …. Read More
Increase Your Instagram Engagement With These Valuable Tips
Unfortunately, there is no quick fix, magic trick when it comes to increasing your Instagram engagement. It takes time, effort and dedication to win the hearts of your followers, but in the end, it’s so worth it! Instagram is still considered one of the top social platforms to market your brand online, build a loyal …. Read More
What Kind of Content Does Best on Facebook?
Having a Facebook Page for your brand is a great first step to take when growing your online presence. Not to mention having an online social media presence means you can market your products or services to an appropriate audience for a reasonable amount while generating leads. But this isn’t an easy process and it …. Read More
What is Content Creation and How is it Helpful in Building Your Brand?
Content Creation can take many forms and honestly is an art in its own right. The whole process of creating content involves focusing on a relevant topic that needs highlighting within an industry and from there, deciding on the best form in order for it to resonate with an intended audience. A great deal of …. Read More
Brand Awareness For Your Business Through Social Media
You may have heard the words ‘brand awareness’ being thrown around at one time or another and as a result, may be asking yourself, what exactly is this term ‘brand awareness’? What is brand awareness? Brand Awareness is the way in which a large number of consumers or clients recognise and remember your business. It …. Read More
Why Buying Instagram Followers Can Hurt Your Brand
Have you ever felt tempted to buy Instagram followers in order to fast track the process of success for your business? Or maybe you have succumbed to the temptation and have bought some already, believing that this might serve as a really is a good solution to your problem, that being a lack of followers? …. Read More
Instagram Native Scheduling Has Arrived!
Not so long ago, Instagram announced the exciting news. They have rolled out Instagram native scheduling functionality and as a result, many digital marketers are jumping for joy! Scheduling for Instagram has been made possible through Facebook’s tool, Creator’s Studio which offers the option to post and schedule both Instagram feed posts and IGTV videos …. Read More
