Should Your Business Be Advertising On TikTok?
TikTok was born out of an app originally called Musical.ly which was created back in 2014. The music sharing app quickly became popular and was among the top 100 downloaded apps in both 2014 and 2015 respectively. Back then Musical.ly users posted a whopping average of 13 million videos per day. When it was bought …. Read More
Why Social Media Should Not Replace A Website
Having a social media presence and a website are both very important tools when it comes to effectively running your business. And they serve two very different purposes. Being present on social media helps to demonstrate your business’ expertise and inspires your audience to engage with your brand. While having a website helps to solidify …. Read More
How To Create Facebook Ads That Work
When reaching out and advertising to a potential audience of nearly 3 billion users on Facebook, your first goal should be to get your ad and your messaging just right. There’s no point in spending money if your ad isn’t at least good. But connecting with your ideal audience isn’t always easy and to add …. Read More
How To Use Twitter For Business
When it comes to Twitter, not many people know how to use it effectively for business. In fact, using Twitter for business is an enigma to most. Today we seek to uncover the mysteries of Twitter and reveal some helpful ways that this platform can indeed be useful for business. Twitter is always buzzing with …. Read More
A Timeline Of How Facebook Ads Have Changed Over The Years
Maintaining your brand’s organic presence on Facebook is an essential part of any social media strategy as it fulfils a number of important social online functions. It drives traffic to your website, encourages engagement and drums up general interest, to name a few. But having an organic social presence is just the beginning in terms …. Read More
Here’s Why You Should Build An Online Community For Your Business
One key piece of advice we keep hearing lately is, build an online community if you want to reach more prospects and grow your business. Which made us start to wonder, is the way that people interact with each other online and particularly on social media beginning to change? And it turns out that the …. Read More
How To Create The Ultimate Social Media Campaign
It’s been estimated that around 4.5 billion people use the internet throughout the world today. With around 3.8 billion people who use it for social media purposes, making it the best and the most obvious choice to run a marketing campaign on, right? With so many social platforms to choose from like Facebook, Instagram, Pinterest …. Read More
Get Onto The Instagram Explore Page in 2020 With These 5 Tips
Getting your Instagram profile onto the Explore page is quite a big deal and as you can imagine, many good things start to happen if you manage to pull it off. It’s like striking gold in the sense that there are no guaranteed formulas to make it happen but with enough hard work, some trial …. Read More
Why You Should Outsource Content Creation For Your Business
As a business owner, investing in content creation for marketing is one of the best things you can do because it can prove greatly profitable. In fact, CMI (Content Marketing Institute) reported that making use of content is one of the most effective ways to promote a business and added that “small businesses with blogs …. Read More
A Guide To Business Branding
Having a brand for your business is the first step in building a reputation. Business branding fulfils many functions and helps to solidify your business from your mission statement to your product or service offering. It offers a visual representation of what your business stands for and serves as a promise to your clients and …. Read More
