Set Your B2B Christmas & New Year’s Social Campaigns Up For Success
Life for most people tends to slow down around the festive season. It’s usually a time to spend more time with family and friends. To relax and catch up on the things that matter to you outside of work. You do less, but it counts for a whole lot more. Things like long relaxed meals, …. Read More
How Your Business Can Succeed With Social Media Marketing
Everybody is on the internet these days, the UN even declared that it should be a basic human right back in 2016. See PDF link here. About 5.27 billion people use the internet on their phones, which equates to about two-thirds of the global population. Out of those 5.27 billion people, about 54% use social …. Read More
Everything You Need To Know About Instagram Lite
With more than 1 billion active monthly users, Instagram is fast becoming one of the main sources of social media entertainment among teens and young adults aged 25-34. The app is used by individual users, influencers, brands and businesses who all post high-quality photo and video content in an effort to engage and influence their …. Read More
How To Beat The Instagram Algorithm & Get Your Content Seen In 2022
If you weren’t already aware, the Instagram algorithm has changed, yet again. Which means that everything you have been doing so far to gain followers and reach needs to change accordingly. In an effort to help you understand these new changes, we did some research by looking at what Instagram had to say about the …. Read More
How Social Media Algorithms Work
Today’s most popular social networks all have algorithms that aim to balance content on your feed by providing you with a variety of posts from different pages, groups and people. This is done in an effort to create a better user experience. The only problem with this is that these social media algorithms constantly change, …. Read More
How To Create Content And Market To Gen Z
Gen Z is unlike any generation seen before and is, as a result, quite challenging to market to. But if you can get it right, you can tap into the fastest growing buying power of any current generation! Previous generations have been fairly easy to sell to in comparison to Gen Z and could be …. Read More
Do Consumers Actually Shop On Social Media?
In 2020 brands were scrambling to make a plan to sell their products and services online as a result of the pandemic. In response, social media platforms like Facebook, Instagram and Whatsapp began rolling out e-commerce tools to assist businesses by making it easier to sell directly from their social media pages. These social networks …. Read More
5 Common Social Media Marketing Mistakes To Avoid In 2021
There is no doubt that social media has become a big part of our lives and in turn, an important vehicle for marketing your business online. Using social media correctly for marketing allows you many opportunities to reach your target audience through numerous social channels. But if you make the unfortunate mistake of using them …. Read More
Why Evergreen Content Has An Enduring Authority
It’s a myth that content marketing needs to be timely and only speak to topics that occur in the moment to be relevant and have an impact on audiences. The reality is it doesn’t have to be time-sensitive in order to be effective. In fact, content with a shelf life will most likely get lost …. Read More
Digital Advertising – The Way Forward For Your Business
Research suggests that out of all available advertising options and mediums, digital advertising is proven to give you the best return on your investment. And this seems to be especially true for South African businesses according to The Nielsen’s Advanced Analytics Team. The analytics team says that, according to their research, digital advertising is almost …. Read More
