TikTok Metrics You Need To Be Monitoring
If your business is on TikTok and you haven’t been monitoring your metrics, now’s the time to start. The app is fast becoming a brand discovery and shopping platform so it’s best to get ahead of the curve while you still can. TikTok Insights is a must-have for all businesses to start. The feature makes …. Read More
How To Work With Influencers
Influencer marketing has been proven to be successful when it comes to expanding the reach of brands on social media. But it’s not a one-size-fits-all approach, and in most cases requires some research and planning. Below we’ll show you how to make influencer marketing work for your brand, but first, let’s get into what influencer …. Read More
How the LinkedIn Algorithm Works in 2024
LinkedIn is a totally different beast when compared to other social media networks because its algorithm is intentionally designed to prevent content from going viral. Yes, you read that correctly. The LinkedIn algorithm is designed to prioritise showing users only the most relevant professional advice and expertise. So when it comes to the content your …. Read More
How To Attract Your First 1000 Followers On Instagram
Attracting more followers on Instagram is important when it comes to scaling your marketing efforts. But how do you do this organically, especially if you have fewer than a thousand followers? Well, unless you’re famous, it can be hard to attract a massive following on Instagram without some form of hard work. And it can …. Read More
How To Generate Leads On TikTok
It’s time to embrace TikTok as a viable lead generator if you haven’t already. The importance of TikTok can no longer be understated, as the social media platform now has over 1 billion monthly active users and is currently the most downloaded app globally. It’s also the app that Millennials spend the most time on, …. Read More
How To Increase Social Media Engagement For Your Brand
Let’s face it, sustaining social media engagement these days (especially for brands) can be quite a challenge. With so much going on online, grabbing and keeping your audience’s attention can be difficult. If you hope to receive any kind of engagement, your content needs to be genuinely good. You also need to know the likes …. Read More
5 Top Social Media Platforms To Watch in 2024
There are hundreds of social media apps to choose from these days, but are most of them any good? To help answer that question, we’ve compiled a list of top social media platforms you should be paying attention to in 2024. But first, let’s take a quick look at the social media trends of 2024. …. Read More
Elon Musk Rebrands Twitter Logo To An “X”
Twitter’s logo has officially been rebranded to an “X”. This comes after the owner, Elon Musk, made the change to the iconic blue bird logo on Monday the 24th of July 2023, marking a major shift since his takeover of the company. During the rebrand, the popular social media app remained live and the new …. Read More
Threads – Instagram’s Answer To Twitter
The newly launched Threads by Instagram has already amassed 100 million users in less than a week. The app, primarily designed for text messaging, saw a meteoric rise in the number of sign-ups in the first 48 hours. And according to all the Threads badges popping up on users’ Instagram profiles, there are currently over …. Read More
Why Social Media Marketing is a Long-Term Strategy
Nowadays everybody is in a rush. A rush to see instant results from anything they invest in, and social media marketing is no exception. But let’s get real, it’s not realistic to expect returns from social media marketing right away, because new businesses first need to introduce themselves to their audience by creating brand awareness …. Read More
