How To Optimise Your Email Content For Success!
You’ve done all the hard work that goes into strategizing and planning, now it’s time to get the word out about your business and hit send on that email. But before you do, you’ll want to make sure that you’re doing everything possible to make your email campaigns a success. That means setting up tools …. Read More
How Your Business Can Succeed With Social Media Marketing
Everybody is on the internet these days, the UN even declared that it should be a basic human right back in 2016. See PDF link here. About 5.27 billion people use the internet on their phones, which equates to about two-thirds of the global population. Out of those 5.27 billion people, about 54% use social …. Read More
Everything You Need To Know About Instagram Lite
With more than 1 billion active monthly users, Instagram is fast becoming one of the main sources of social media entertainment among teens and young adults aged 25-34. The app is used by individual users, influencers, brands and businesses who all post high-quality photo and video content in an effort to engage and influence their …. Read More
Should Your Brand’s Content Be Authoritative Or Agreeable?
If you were to ask a marketer what their idea of the ideal brand voice would be, they’d probably answer somewhere between conversational and agreeable and they’d be right to some degree. Using clear, ordinary and familiar language when speaking to an audience is good and it makes content easy to understand. But there is …. Read More
What Are Content Pillars And How Can You Use Them?
Using content pillars for your social media posts helps you to stay organised, get inspired and ultimately, allows you to create high-quality content that your audience will love. Below we explain what content pillars are and offer some top tips on how to create and apply them to your social media content strategy. What are …. Read More
How To Use Digital Ads Together With Content Marketing
A while ago HubSpot issued a survey in an effort to find out which types of digital ads people disliked the most. The results came back, with the majority of people agreeing that the most disliked ads were pop-ups, mobile ads (designed to be clicked accidentally), pre-rolls and banner ads. They also agreed that these …. Read More
Does Having A Blog On Your Website Really Lead To Sales?
Business owners often describe having a blog as an important channel for achieving marketing related goals. And the importance placed on blogs isn’t that shocking when you consider that they not only help to boost your SEO, overall site traffic, and online presence, but also assist prospective clients in learning more about your business, product, …. Read More
Is Blogging Still Worth It In 2021?
According to marketers, yes! Blogging continues to be extremely worthwhile in 2021 and can be used for lead generation, brand awareness and SEO (Search Engine Optimisation). Marketers sing its praises and consider it to be one of the top channels for marketing. They know about the profit-yielding promise that blogging holds for businesses and are …. Read More
The Only Content Strategy You Will Ever Need
If you’re a business owner just starting out with little to no cash flow and in need of some information on how to create an effective content marketing strategy to market your product or service, you’ve come to the right place! The below content strategy is designed to be repeatedly innovative, engaging and always up-to-date …. Read More
Should Your Business Be Advertising On TikTok?
TikTok was born out of an app originally called Musical.ly which was created back in 2014. The music sharing app quickly became popular and was among the top 100 downloaded apps in both 2014 and 2015 respectively. Back then Musical.ly users posted a whopping average of 13 million videos per day. When it was bought …. Read More
