Why You Should Outsource Content Creation For Your Business
As a business owner, investing in content creation for marketing is one of the best things you can do because it can prove greatly profitable. In fact, CMI (Content Marketing Institute) reported that making use of content is one of the most effective ways to promote a business and added that “small businesses with blogs …. Read More
A Guide To Business Branding
Having a brand for your business is the first step in building a reputation. Business branding fulfils many functions and helps to solidify your business from your mission statement to your product or service offering. It offers a visual representation of what your business stands for and serves as a promise to your clients and …. Read More
Why Blog Posts Fulfil an Important Business Function
Having an active blog posts page as a part of your website is directly linked to the success of your business’ marketing efforts. So it’s important to invest in a dynamic blog that will promote and support those business efforts. Without a blog, your business will most likely experience a number of issues such as …. Read More
Help Your Brand’s Visibility With These Organic Marketing Strategies
Businesses all over the world have had to tighten their belts and adjust to new ways of living and working since the Covid19 outbreak. Since then, it has never been more imperative to protect your business from going under. This trying time requires the reassuring and securing of your clients and customers to avoid your …. Read More
The Value Of Evergreen Content
Many times businesses, when it comes to their marketing strategies, will only think in immediate terms and create content that only addresses current events, debates and specific issues. Usually choosing to only cover topics that audiences are focused on at that particular moment in time and producing content that is reactive in nature. As a …. Read More
How Will The Covid 19 Outbreak Affect South African Businesses?
The World Health Organisation’s (WHO) China branch first became aware of a few reports of a then-unknown virus responsible for pneumonia cases within the city of Wuhan, a region of Eastern China on 31 December 2019. The Covid 19 virus, as it was later identified, began as an epidemic concentrated in a small part of …. Read More
How to Strategically Find Your Target Audience on Social
Let’s start at the beginning by first defining what a social media target audience is. It is typically an audience who have been identified that a brand wishes to appeal to. Identifiers used to determine this group include, demographics such as age, job title, income level, education, location, and general behaviour. Using the information collected …. Read More
Remarkable Social Media Campaigns of 2019 | A Case Study
This week we looked at the subject of social proof concerning social media marketing and put together a case study that showcases a few of the most successful social media campaigns of 2019 below. Pantone and Adobe Every year, the Pantone Color Institute announces a new colour that is said to be on-trend for that …. Read More
Is Email Marketing Worth Including in Your Online Marketing Strategy?
Email marketing has been around for a long time and there is a reason for this. It works! What better way to reach your audience than through email marketing? It has served as an effective way for marketers to communicate with consumers for decades and provides a smart solution for business growth. It’s a platform …. Read More
What Kind of Content Does Best on Facebook?
Having a Facebook Page for your brand is a great first step to take when growing your online presence. Not to mention having an online social media presence means you can market your products or services to an appropriate audience for a reasonable amount while generating leads. But this isn’t an easy process and it …. Read More
