The Rise of AI Influencers: Revolutionising Marketing or Just a Passing Trend?
Artificial intelligence (AI) has been transforming the marketing landscape for years, and the influencer space hasn’t escaped its reach. While scandals involving deepfakes, fake promotions, and virtual adult content have previously cast AI in a dubious light, the emergence of legitimate AI influencers has caught the attention of marketers and consumers alike. AI-generated personalities like …. Read More
TikTok Metrics You Need To Be Monitoring
If your business is on TikTok and you haven’t been monitoring your metrics, now’s the time to start. The app is fast becoming a brand discovery and shopping platform so it’s best to get ahead of the curve while you still can. TikTok Insights is a must-have for all businesses to start. The feature makes …. Read More
How To Work With Influencers
Influencer marketing has been proven to be successful when it comes to expanding the reach of brands on social media. But it’s not a one-size-fits-all approach, and in most cases requires some research and planning. Below we’ll show you how to make influencer marketing work for your brand, but first, let’s get into what influencer …. Read More
How the LinkedIn Algorithm Works in 2024
LinkedIn is a totally different beast when compared to other social media networks because its algorithm is intentionally designed to prevent content from going viral. Yes, you read that correctly. The LinkedIn algorithm is designed to prioritise showing users only the most relevant professional advice and expertise. So when it comes to the content your …. Read More
How To Sell Your Products On TikTok in Just 5 Steps
Ever since TikTok streamlined its online shopping experience by partnering with Shopify to launch TikTok Shopping, it feels like the platform is a sort of self-contained internet. Offering almost everything you could think of. From wildly popular internet famous users creating viral trends to very niche accounts sharing hyper-specific obsessions. It’s a real mish-mash of …. Read More
How To Generate Leads On TikTok
It’s time to embrace TikTok as a viable lead generator if you haven’t already. The importance of TikTok can no longer be understated, as the social media platform now has over 1 billion monthly active users and is currently the most downloaded app globally. It’s also the app that Millennials spend the most time on, …. Read More
How To Increase Social Media Engagement For Your Brand
Let’s face it, sustaining social media engagement these days (especially for brands) can be quite a challenge. With so much going on online, grabbing and keeping your audience’s attention can be difficult. If you hope to receive any kind of engagement, your content needs to be genuinely good. You also need to know the likes …. Read More
How To Advertise On LinkedIn’s Powerful Ad Platform
You probably know LinkedIn best for its professional networking capabilities. But did you know about its powerful ad platform? LinkedIn ads not only allow you to reach your marketing goals with more ad options but can be used alongside your pay-per-click (PPC) campaigns as well. Complimenting your presence on Facebook, Instagram, Google and more. If …. Read More
5 Top Social Media Platforms To Watch in 2024
There are hundreds of social media apps to choose from these days, but are most of them any good? To help answer that question, we’ve compiled a list of top social media platforms you should be paying attention to in 2024. But first, let’s take a quick look at the social media trends of 2024. …. Read More
Elon Musk Rebrands Twitter Logo To An “X”
Twitter’s logo has officially been rebranded to an “X”. This comes after the owner, Elon Musk, made the change to the iconic blue bird logo on Monday the 24th of July 2023, marking a major shift since his takeover of the company. During the rebrand, the popular social media app remained live and the new …. Read More
