What Are Marketing Platforms?
Marketing platforms are tools that businesses can use to promote their products and services. They essentially allow companies to create effective systems of communication between themselves and their customers. To successfully compete in the online marketplace, it’s important that businesses have at least a basic understanding of the different marketing platforms available and how they …. Read More
How Your Business Can Succeed With Social Media Marketing
Everybody is on the internet these days, the UN even declared that it should be a basic human right back in 2016. See PDF link here. About 5.27 billion people use the internet on their phones, which equates to about two-thirds of the global population. Out of those 5.27 billion people, about 54% use social …. Read More
How To Use Hashtags On LinkedIn
LinkedIn launched in 2003 but was late to the game when it came to hashtags. Only including them as a feature in 2016! This decision was in stark contrast to the many other social media platforms that chose to embrace hashtags fairly early on after launching, the very first and most famous one being Twitter. …. Read More
What Corporate Image Is, And Why It Matters
Corporate image is your brand’s public perception, which is shaped through marketing and advertising. It’s a carefully crafted narrative about your business that the public gets to see. But what ultimately determines your corporate image, are the actions your company takes. For example, developing innovative products and services, following ethical business practices, sticking to your …. Read More
Everything You Need To Know About Instagram Lite
With more than 1 billion active monthly users, Instagram is fast becoming one of the main sources of social media entertainment among teens and young adults aged 25-34. The app is used by individual users, influencers, brands and businesses who all post high-quality photo and video content in an effort to engage and influence their …. Read More
To Build A Powerful Brand You Have To Be Authentic
Powerful brands don’t look to consumers to define them, they do what they believe and customers follow. Customers can see what’s real and what’s not and they aren’t afraid to let you know! They recognise when businesses fail to keep their promises and when they are being disingenuous. But who can blame these brands? They …. Read More
How To Get More Traffic To Your Website
If you struggle to drive traffic to your website, you’re not alone. It’s quite a common problem. Website visitors are what’s needed to run a business nowadays. But how do you get them interested? Between all the email campaigns, blog and social media posts, it’s hard to tell if it’s working. That’s why we’ve listed …. Read More
Should Your Brand’s Content Be Authoritative Or Agreeable?
If you were to ask a marketer what their idea of the ideal brand voice would be, they’d probably answer somewhere between conversational and agreeable and they’d be right to some degree. Using clear, ordinary and familiar language when speaking to an audience is good and it makes content easy to understand. But there is …. Read More
How To Eliminate Bottlenecks For A Stress-Free Business
Are you plagued by bottlenecks in your organisation? If not, you are one of the lucky few! Efficiency in business is a universal goal but a rare achievement. And unfortunately, lots of organisations suffer from bottlenecks. It’s one of the reasons that all that precious time is wasted. So if you want your business to …. Read More
Why Behavioural Segmentation Is Important To Marketing
No two customers are alike. So it stands to reason that in order to reach, target, convert and retain them, it’s important that you identify certain trends and patterns that occur, no matter how many products or services you offer. This is called behavioural segmentation which is a part of behavioural marketing and is very …. Read More
